Marketing Data Specialist

Marketing Data Specialist

Overview

Join Esri as a Marketing Data Specialist and take a pivotal role in advancing our market position through a data-centric approach. Utilize your business insight, technical expertise, and deep knowledge of marketing data to drive successful campaigns across various platforms. Combine analytics, strategic thinking, and creativity to influence Esri’s marketing initiatives.

Collaborate with our team to shape impactful marketing campaigns and share the advantages of Esri’s technology with our customers. Influence our data strategy, segmentation, and enrichment efforts by ensuring the accuracy and completeness of our marketing database through robust data cleansing and validation processes.

Responsibilities

Communicate and Collaborate
Generate reports and dashboards to provide insights into marketing performance, including metrics such as email performance and customer engagement. Ensure compliance with data security regulations like GDPR and CCPA. Effectively communicate data insights and strategies to non-technical stakeholders.

Drive Results
Utilize foundational customer segments to build targeted lists for email, advertising, web personalization, and social media campaigns. Establish systematic methods for importing and extracting data from our repositories and business systems.

Focus on Customer Success
Collaborate with marketing teams to understand campaign goals and provide insightful recommendations for audience strategy and segmentation to ensure successful outcomes.

Create an Impact
Participate in automation and standardization projects supporting the Data Stewardship Program. Enhance data accuracy by identifying and correcting errors and inconsistencies.

Innovate and Adapt
Identify and implement strategies to optimize existing audience segments or automate processes, boosting relevance and engagement in our marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Data Science, Statistics, Business Analytics, or related field
• 3+ years of experience with marketing automation platforms like Pardot or Marketo
• Proficiency in SQL, Adobe Experience Cloud, and Power BI
• Intermediate Excel skills, including formulas, VBA, and Macros
• Strong data analysis and presentation skills
• Effective communication skills for visual, verbal, and written presentations
• Capability to work collaboratively in cross-functional teams

Recommended Qualifications
Experience with IDQ (Informatica Data Quality)

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Total Rewards

Esri offers a competitive total rewards package including industry-leading health and welfare benefits such as medical, dental, vision, and life insurance for employees and their families. We provide a 401(k) and profit-sharing program, a minimum of 80 hours of vacation leave, twelve paid holidays, and opportunities for personal and professional growth. The base salary is part of this comprehensive package, ranging from $72,800 to $114,400 USD, depending on factors such as skills, experience, and certifications.

The Company

At Esri, diversity isn’t just a word—it’s our map to innovation and a better workplace. We embrace diverse experiences, perspectives, and backgrounds, fostering a mission of creating positive global change. Our commitment to diversity, equity, and inclusion is ongoing. We continually learn, grow, and evolve to ensure every employee contributes to their life’s best work. This commitment also extends to the global communities we serve by creating positive change with GIS technology.

We encourage you to apply even if you don’t meet all the preferred qualifications.

Esri is an equal opportunity employer (EOE) and considers all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, or protected veteran status. If you need accommodation during the employment process, please email .

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Esri takes privacy seriously. We respect your privacy, offering transparency on how we use your information, allowing you control over your preferences, and adhering to CCPA and GDPR standards.

Company: Esri
Job Title: Marketing Data Specialist