Marketing Data Specialist

Operating Company: IQnection Location: Doylestown, PA, US Job Description: The Marketing Specialist, IQnection will be in charge of the creation and implementation of downstream marketing activities in Doylestown, PA for specified marketing campaigns and endeavors aimed at orthodontists. The Marketing Specialist will head efforts to strengthen IQnection's value proposition and ignite demand, enhance digital marketing visibility, and provide marketing-qualified leads for income growth for key brands, not limited to Spark Aligners and Damon Ultima. The role falls under the supervision of the Senior Manager of IQnection Marketing Campaigns. The position is based at our HQ in Doylestown, PA with the potential to be on-site when necessary. EDUCATION /EXPERIENCE: Required: - A Bachelor’s Degree in Marketing, Business, or related fields is required. - 1 year of relevant marketing, product management, or brand management experience is needed. - Strong analytical skills to assess end-to-end customer experience across multiple channels and touchpoints. - Customer centric mindset. - The employee must occasionally lift and/or move up to 10 pounds. Preferred: - A Master’s degree. - 1-2 years of relevant marketing, product management, or brand management experience would be favorable. - 1-2+ years of consumer marketing experience is preferred. - Basic comprehension of the dental industry and distribution selling model. - Experience in creating a business case using market information, sales data, and financial statistics. Job Requirements: - Apply marketing best practices to formulate multi-channel campaigns in line with global brand strategies. - Manage forecasting and monitoring of key performance indicators (KPIs) including campaign performance, marketing-qualified lead (MQL) generation, MQL conversion, return on marketing investment, customer loyalty, marketing content quality, marketing asset utilization, and so on. - Collaborate with the Digital Marketing Team to strategize and formulate messaging for digital advertising, social media, and search engine optimization programs. - Supervise the creation of marketing collateral, with a focus on product launches, such as advertising, online and digital assets, tradeshow and event supporting materials, whitepapers and case studies, product demonstration and selling tools, and customer training materials. - Work alongside channel partners to develop mutually beneficial campaigns to maximize distributed sales. - Execute similar or related duties as necessary. Benefits: - 401(k) - 401(k) matching - Dental insurance - Health insurance - Vision insurance