Join Our Team as a Modelling & Data Science Executive at Merkle, Pune

Overview of the Role

At Merkle, a part of the renowned dentsu brand, we are seeking a highly motivated and analytical Modelling & Data Science Executive to enhance business value through data-driven insights. This role is pivotal in delivering high-quality analysis to meet client business objectives and exceed performance targets.

Job Responsibilities

As a Modelling & Data Science Executive, your primary responsibilities will include:

• Designing and implementing effective marketing measurement solutions like Media Mix Modelling and Multi-Touch Attribution.
• Conducting advanced panel data analysis with different models including fixed, random, and mixed effects.
• Creating econometric models, performing evaluation, selection, and conveying results effectively.
• Interpreting marketing objectives and effectiveness metrics such as ROI/ROAS.
• Applying knowledge of various data science techniques in marketing like Bayes’ theorem, Markov chain, and response curve.
• Managing marketing data, ensuring quality, and performing sophisticated data manipulation.
• Leading client presentations to showcase the value of data science in achieving business goals.
• Setting objectives for team development and training. Building strong client relationships for long-term growth and continuous value addition.
• Communicating complex analytical findings and insights in a clear and actionable manner.

Required Skills

To excel in this role, you should have:

• Proficiency in R/Python for data modeling and visualization, and SQL for data handling.
• Strong ability in analyzing marketing data and performing statistical tests.
• Experience with tools like Tableau, PowerPoint, and Excel for data visualization.
• Exceptional storytelling abilities to translate data into actionable insights and recommendations.

Qualifications

Candidates should possess:

• A Bachelor's degree in Statistics, Mathematics, Computer Science, Engineering, or related field.
• At least 2-3 years of proven experience in a similar role, demonstrating strong analytical and problem-solving skills.
• Excellent communication and presentation skills, with a track record of developing meaningful client relationships.

Job Details

Location: Pune, India

Brand: Merkle

Employment Type: Full-time, Permanent

Are you ready to drive impactful decisions through data science at Merkle? We are excited to review your application and possibly welcome you to our team!