Senior Data Analyst, Marketing

Job Description:

Remitly is on a quest to transform the lives of immigrants and their families by delivering the most reliable financial products and services worldwide. Since 2011, we have consistently delivered on our promises to immigrants, sending their hard-earned money home. Today, we are rethinking international payments on a large scale and creating new products to foster stronger relationships with our customers and their relatives around the world. Join our team of over 2,700 employees in 10 offices who are progressing their careers while positively impacting people globally.

About the Role:

As a Senior Marketing Analyst, you will report to the Senior Manager for Marketing Analytics. You will be responsible for analytical decisions for Remitly's dedicated marketing channels, specifically SEO and ASO. This involves campaign design, measurement and optimization for the channel, directly contributing to customer acquisition. Your expertise in designing A/B tests and evaluating across marketing channels will be valuable. As a thought-partner and mentor to analysts and marketers, you will lead the development and management of data and reporting tools, defining critical KPIs, tracking and monitoring metrics, and identifying insights.

Your Responsibilities:

• Continually analyze and optimize campaigns using a specific set of KPIs for our owned marketing channels, primarily SEO and ASO.
• Create measurement plans based on strategic imperatives, communication goals, and media strategies
• Identify and interpret key drivers behind marketing and media performance proactively, delivering insights to channel owners to enhance the efficiency of spend and media performance aligned with our objectives
• Design and implement reporting dashboards that monitor vital metrics and performance trends, providing actionable insights to marketing leadership.
• Take the lead in streamlining our data stack and improving or maintaining the quality and reliability of our owned marketing channels data, including data ingested from third-party partners.
• Work closely with the Marketing team to design tests and perform analysis that generate actionable insights.

Your Qualifications:

• 7+ years of experience in A/B testing, digital marketing analytics, comfortable with basic statistical techniques (including causal inference and regression analysis).
• Expertise in SEO and ASO and knowledge of tools/APIs like Amplitude, Google Analytics, and Lighthouse
• Proficient in representing complex information in easily understood visualizations (including Tableau, Excel (ability to perform complex functions)).
• 7+ years experience with SQL, R or Python, and data visualization tools (e.g., Tableau, Periscope).
• Experience in building regular reports/dashboards to measure channel performance, supporting decisions on P&L management, identifying opportunities and performance trends while helping analyze metric trends
• Experience in managing stakeholders, communicating with executives, channel owners, partners, and contributing to projects and meetings
• Quantitative, and analytic skills; comfortable with data analysis and influencing decision-making
• Proactive: willing to build the first prototype, and constantly improving based on learnings.

Our Benefits:

• "Open leave" policy, subject to approval
• Flexible remote work
• Health insurance
• Travel benefit
• Learning and development benefits
• Access to over 3000 free online courses

Remitly is an Equal Opportunity Employer. Equal employment opportunity is a fundamental principle at Remitly. We are committed to nondiscrimination across our global organization and in all our business operations. Employment is determined based on personal capabilities and qualifications without discrimination because of race, creed, color, religion, sex, gender identification and expression, marital status, military status, honorably discharged/veteran status, likelihood of getting pregnant, pregnancy-related conditions, childbearing status, sexual orientation, age (40 and over), national origin, ancestry, citizenship or immigration status, physical, mental or sensory disability (including the use of a trained guide dog or service animal), HIV/AIDS or Hepatitis C status, genetic information, actual or perceived domestic violence, sexual assault, or stalking victim status, or any other legally protected class.

Remitly is an E-Verify Employer

Remitly is an equal opportunity employer. We celebrate diversity and strive to create an inclusive environment for all employees.