Senior Data Analyst, Marketing

About AllTrails

AllTrails is the premier outdoors platform, trusted and used by millions worldwide. We enable people to explore nature through hand-curated trail maps, enriched with photos, reviews, and recordings from a vast community of hikers, mountain bikers, and trail runners in 150 countries. As a top-5 Health and Fitness app, downloaded over 50 million times globally, AllTrails was honored as Apple’s App of the Year in 2023!

Our mission is to solve tough challenges daily to get more people outside enjoying authentic, healthy experiences in nature. Join our team and make a difference!

What You'll Be Doing

• Empowering our team with actionable insights to enhance user acquisition, engagement, retention, and monetization
• Analyzing business trends and identifying key drivers
• Formulating and validating hypotheses related to business drivers and collaborating with the marketing team as a proactive partner
• Sharing findings, insights, and recommendations across the organization, including executive stakeholders
• Standardizing reporting metrics based on business objectives
• Monitoring KPIs, identifying performance improvements, and keeping the team updated on progress
• Working with the lifecycle team to develop experiment test plans and readout results to drive user engagement, focusing on email, push notifications, and in-app messaging
• Identifying and addressing technical and strategic gaps in our analytics infrastructure with best-in-class solutions
• Developing an attribution strategy including MMM and MTA

Requirements

• 4+ years of experience in statistical or data analysis for B2C teams
• Experience with digital marketing analytics
• Proficiency in SQL
• Proficiency in creating, maintaining, and supporting data visualizations and interactive dashboards using tools like Looker
• Understanding and excitement for building optimized tables and views in Data Warehouses/Marts
• Strong attention to detail, analytical, and problem-solving skills
• Experience with UTM tracking and attribution approaches
• Experimentation experience
• Expert communication skills, including persuasion and inspiration, simplifying complex concepts, and proactive knowledge sharing

Bonus Points

• Experience with Google Analytics
• Experience with Braze or similar tools
• Experience with analytics platforms like Amplitude or MixPanel
• Experience with modern Data Warehouses such as BigQuery, Redshift, or Snowflake
• Experience with transformation tools such as dbt or Dataform

What We Offer

• A competitive and equitable compensation plan, including equity for full-time, salaried positions
• Physical and mental well-being benefits, including health, dental, and vision coverage
• Trail Days: First Friday of every month to explore the trails!
• Unlimited PTO
• Flexible parental leave
• Annual continuing education stipend
• Discounts on subscriptions and merchandise for you and your friends & family
• Authentic investment in your personal growth and professional career

AllTrails celebrates and values diversity, cultivating an inclusive workplace that thrives on different backgrounds, ages, gender identities, races, sexual orientations, physical or mental abilities, ethnicities, and perspectives. We believe that diverse companies are more successful. We aim to create an environment where everyone can do their best work and thrive.

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Company Name: AllTrails

Job Title: Senior Data Analyst, Marketing