Senior Digital & Ecommerce Data Analyst

About Us

Welcome to G Adventures, the world's largest small-group adventure travel company. We have been creating unforgettable travel experiences on all seven continents for over 30 years. Our mission is simple: to change lives through travel. Since our inception, we have focused on building meaningful relationships with local communities, ensuring every tour benefits the people and places we visit.

With the resurgence of travel demand, we are thrilled to embark on this next chapter of our journey — and we’d love for you to join us.

At G Adventures, our culture is founded on diversity, belonging, and authenticity. We encourage everyone to bring their true selves to work. Join our passionate, talented, and welcoming community and grow your career while making a global impact.

If this sounds like you, we can't wait to meet you.

Senior Ecommerce & Digital Analyst

Are you a digital expert passionate about measuring, optimizing, and driving online revenue? As a Senior Ecommerce & Digital Analyst, you will manage the day-to-day reporting and site analytics across our digital marketing team, including maintaining our digital data model in Looker.

If you are curious about new digital technologies and committed to driving online sales, we want you on our team. Bring your strategic expertise to help change lives through travel.

Responsibilities

• Generate actionable business insights to influence website improvements and digital campaign effectiveness through data analysis, aiming to increase profitability and growth.
• Respond to ad hoc site analytics and sales requests from key stakeholders, including UX, Paid Media, Brand, and Regional Marketing teams.
• Create e-commerce dashboards to track online activity across B2C, B2B sites, and consumer-facing apps.
• Develop digital analytics reporting for the Paid Media and Commercial teams, providing campaign insights for optimization and post-mortem analyses, as well as understanding conversion funnels.
• Act as the point person for measurement and analytics in digital projects.
• Collaborate with our Business Intelligence developer team by modeling data on all digital topics.
• Contribute actively to the Business Intelligence and Digital Teams in a supportive, inspiring, and motivational manner.
• Become an expert in our industry, business, culture, and customers to create effective, impactful, and strategic work.

Requirements

• Bachelor's or College Degree in Marketing, Communications, Information Technology, or related experience.
• Minimum of 5 years of experience in digital analytics.
• Skilled with online analytics tools such as Google Analytics and Heap.
• Experienced with Business Intelligence tools to create custom reporting (Looker preferred).
• Intermediate SQL skills with a strong understanding of relational databases.
• Experience with LookML is strongly preferred or a willingness to learn Looker’s SQL language.
• Experience with Salesforce and Clickup is an asset.
• Solid knowledge and skills in acquisition marketing and digital marketing.
• Understanding of multi-touch attribution models and ETL (extract, transform, load) data processes to inform O2O (online to offline) business strategies.

Qualities

• Curious and always eager to learn new things.
• Passionate about using data to drive decision-making.
• Flexible and able to adapt quickly to the business's changing needs.
• Confident in presenting strategies, concepts, and results and collaborating across departments.

What We Offer You

• Competitive salary commensurate with the role.
• Competitive benefits package.
• Birthday day off.
• Vacation time for you to recharge.
• Enhanced Parental Leave.
• Learning and growth opportunities.
• Employee Resource Groups (applicable based on location).

G Adventures is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants.

Additional Information:

Company name: G Adventures

Job title: Senior Digital & Ecommerce Data Analyst