Senior Marketing Data Specialist Job Opportunity at Esri

Overview

Join Esri as a Senior Marketing Data Specialist and be a driving force in our data-oriented marketing strategies. Your analytical prowess, top-tier communication skills, and in-depth knowledge of marketing data will be crucial in enhancing Esri’s market presence through impactful campaigns.

Responsibilities

Communicate and Collaborate

Partner with the Market Intelligence team to utilize data-driven approaches for identifying market opportunities. Maintain high standards of data governance for quality, security, and compliance. Generate and present detailed reports on key insights and performance metrics to stakeholders and leadership.

Drive Results

Identify customer segments through data analysis techniques. Develop foundational segments to define markets and roles for marketing initiatives. Explore enrichment opportunities to broaden outreach to key markets.

Focus on Customer Success

Collaborate with marketing colleagues to align on campaign objectives, leading audience and segmentation strategy to ensure success.

Create an Impact

Conduct extensive data analysis to understand market trends and customer behaviors. Monitor and optimize the effectiveness of marketing campaigns and strategic initiatives.

Develop Your Expertise

Streamline data collection, storage, and analysis processes. Present recommendations to leadership for process enhancements.

Share Learnings

Mentor others by transferring your knowledge and skills into practice.

Requirements

• Bachelor’s in Marketing, Data Science, Statistics, Business Analytics, or related field
• 5+ years of experience with marketing automation platforms like Pardot, Marketo, or similar
• 2+ years of experience with statistical analysis tools and data visualization software
• Advanced expertise in SQL query development
• Advanced knowledge of Adobe Experience Cloud (AAM, AA) and Power BI
• Strong skills in Excel, including formulas, VBA, and Macros
• Excellent communication and presentation abilities
• Proven ability to work collaboratively in cross-functional teams
• Detail-oriented with strong problem-solving skills

Preferred Qualifications

• Master’s in Data Science, Statistics, Business Analytics, or related field
• Experience with Pardot

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Total Rewards

Esri offers industry-leading health and welfare benefits including medical, dental, vision, life insurance, 401(k) and profit-sharing programs, paid vacation, holidays, and professional growth opportunities. Base salary range: $83,200—$135,200 USD. Compensation considers various factors, including experience, training, certifications, and business needs.

About Esri

At Esri, we champion diversity and innovation. Our workforce is unified under a mission of creating positive global change. We are committed to diversity, equity, and inclusion as ongoing processes. Learn more about our Racial Equity and Social Justice initiatives .

If you don't meet all preferred qualifications, we still encourage you to apply.

Esri is an equal opportunity employer (EOE). For accommodation requests, email .

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Company: Esri

Job Title: Senior Marketing Data Specialist