Data Analyst - Online Marketing (Remote, Philippines)

As a Data Analyst (Online Marketing), your role involves defining and executing measurement strategies that align with the company's marketing and business goals. Your duties will encompass analyzing and interpreting CRO, SEO, and PPC trends and developing actionable insights from existing data. Your responsibilities will entail: - Providing reports and performance data on conversion, SEO, PPC, and other marketing initiatives - Assisting in determining metrics for measuring campaigns and projects - Analyzing the performance of marketing projects, identifying opportunities, trends, problems, and areas for enhancement - Examining user behavior, conversion data, and customer journeys - Investigating LM's intake funnels, landing pages, and A/B, split, or multivariate tests, and offering insights and recommendations - Creating presentations that illustrate data to narrate the story and explain the insights Requirements: - Knowledgeable in CRO, SEO, PPC, and other marketing concepts - Skilled in using Google Analytics and Looker - Proficient in broad spectrum data analysis, concentrating on data that accurately measures actionable results, as opposed to purely tracking meaningless activity - Familiar with A/B and multivariate testing best practices We're looking for a pioneer who embodies agility through the following attributes: - Proactive, adaptable, and flexible - Highly professional - Willing to go the extra mile to accomplish desired results - Strong collaboration and communication skills to work effectively with cross-functional teams - Strong problem-solving skills - Dedicated to ongoing improvements and open to experimenting with new strategies and techniques in work processes.