Marketing Data Analyst

Company Description

Summary

Assent is the premium solution for supply chain sustainability, customized for the world’s most distinguished, sustainability-focused manufacturers. Supply chains are fraught with hidden risks, many of which weren't created with sustainability in mind. This is where we come in. Fortified with insights from experts, Assent is the tool manufacturers rely on for comprehensive sustainability.

Our growth skyrocketed from $5 million to $85 million ARR in only six years. With our recent funding of $350 million led by Vista Equity Partners, we are ready for further expansion and are scouting for exceptional team members.

As a Certified B Corporation, we don't merely advocate for sustainability – we exemplify it in our actions. This certification highlights our commitment to environmental, social, and governance excellence. At Assent, your work will directly enhance transparency, sustainability, and fair practices worldwide.

Hybrid Work Model

At Assent, we staunchly follow a remote-first work model, appreciating the flexibility and independence it offers our team. Nevertheless, we recognize the intangible benefits of occasional in-person workdays. Team members living within 50 kms/31 miles of our five global offices in Ottawa, Eldoret, Penang, Columbus, and Amsterdam, are expected to step into the office one day a week. Likewise, those close to our co-working spaces in Nairobi and Toronto are advised to work onsite once a month.

Job Description

As a Digital Marketing Analyst, your passion for solving complex data puzzles will be invaluable to measure and enhance the performance of Assent’s digital reporting and actionable insights. You’ll delight in using data visualization programs, tools, and techniques to develop dashboards, reports, and presentations that assist in data storytelling, understanding, and interpretation of trends and patterns that influence business results. You’ll collaborate with our digital marketing team to optimize our campaign execution and reporting, develop our segmentation and augment our web outreach through data-informed decision-making and forecasting. 

Key Requirements & Responsibilities 

• Analyze user behavior, cohorts and funnel analysis to generate insights for our Product, Sales, and Marketing teams.
• Offer valuable insights and recommendations to optimize and increase the efficacy of marketing campaigns.
• Produce insights into customer behavior and preferences to create targeted and personalized customer segments using data.
• Eagerly engage with stakeholders and teams, analyzing KPIs and translating insights, and effectively presenting and communicating findings.
• Communicate the effectiveness of new product launches, site changes, and Paid Media initiatives through data storytelling and visual dashboards.
• Collaborate with internal teams to identify customer pain points and site optimization opportunities through thorough analysis and integrate web behavior data with other related data sources for enriched digital marketing insights.
• Handle the production of reporting, analysis, and automation for our campaigns and sales plays.
• Analyze our key data and provide recommendations on how to improve data reliability, efficiency, and quality.
• Provide the necessary means, methods, and solutions to support efficient collection, storage, transfer, manipulation, analysis and reporting of digital marketing data, and to deliver information for use by our leaders and stakeholders.

Qualifications

We deeply value your talent, energy, and passion. It will also be beneficial to Assent if you possess the following qualifications,

• Direct experience in digital marketing analytics, preferably with some experience in a SaaS company. 
• Experience supporting marketing campaign execution, which includes campaign data analysis, customer segment creation, campaign optimization, campaign reporting, testing, and experimentation.
• Demonstrable professional experience using SQL to gather and manipulate data.
• Strong data visualization skills with a variety of tools, preferably experienced with Tableau and Salesforce.

Additional Information

Life at Assent

Wellness: We understand the importance of your and your family’s well-being. As a result, we offer vacation time that increases with tenure, comprehensive benefits packages (varying by country), life leave days, and more.

Financial Benefits: We acknowledge that financial health is significant, and we offer a competitive base , a corporate bonus program, retirement savings options, and more.

Life at Assent: We believe in having a cause beyond your work. We provide our team members with flexible work options, volunteer days, and opportunities to engage in corporate giving initiatives.

Lifelong Learning: At Assent, curiosity is valued and encouraged. You will enjoy professional development days available to you from the day you start.

Maintain Your Work-Life Balance with Us: We understand the need for work and life to coexist harmoniously. That's why we are big on remote work and flexibility. However, if you are within 50 kms/31 miles of our main hubs in Ottawa, Eldoret, Penang, Columbus, or Amsterdam, we do request that you visit the office once a week. And for our colleagues near the co-working spots in Nairobi and Toronto? A monthly visit is all we ask.