Senior Data Analyst - Marketing Analytics

About Us The Athletic is a digital sports media company that draws genuine sports enthusiasts closer to the athletes, teams, and leagues they find captivating. We provide a multifaceted audience that yearns for a richer connection and understanding through immersive storytelling and a community of like-minded fans. Established in 2016, with major operational hubs in San Francisco, Los Angeles, London, and Melbourne, we lead a truly global team of over 600 creators and cover more than 250 professional sports and collegiate teams across the United States, Canada, and the UK. Our newsroom has produced thousands of comprehensive reports, over 120 podcasts, and other forms of premium content. Simply put, The Athletic is at the heart of a sports fan's world. About the Role We are seeking a senior data analyst to spearhead analytic projects, evaluate the effectiveness of marketing efforts through ownership of attribution logic, and collaborate with the data science team to further optimize the marketing team's ROI. You will manage technical work to support all marketing fronts, working closely with data engineering, analytic operations team, and data science team to set up an attribution system, LTV measurements, and so on. You will aid complex analytic initiatives to help accelerate our business growth. As a key player in establishing our data culture, you will help to accelerate our business growth. Responsibilities - Partner with directors of marketing teams, give advice on optimization strategies, accurately size opportunities, and seek improved methods for assessing the value of marketing innovations. - Use data analysis, data mining, and segmentation to identify key customer insights, deliver recommendations, and develop growth forecasts and budget plans. - Own/manage data model and data pipeline that enables attribution tracking, metadata, and taggings parsing for performance marketing. - Develop and maintain marketing dashboards that will provide clarity to KPIs, performance drivers, and competitive trends. Requirements - 3+ years of experience in data analytics for a subscription-based or highly operational business. - At least 12 months of those years in SEM, Display, Paid Social and Analytics, or working as an analyst in a marketing agency. - Highly proficient in SQL and experienced with standard marketing analysis (ROI, CAC, etc). - Familiar with APIs, data ingestion/aggregation tools. - Highly analytical mindset, ability to clearly articulate ideas, frame problems, and offer solutions. - Excellent communication and collaboration skills, both at the executive level and with peers and cross-functional teams. - Understanding of the subscription revenue model in the digital media space. The annual base salary range for this role is $125,000.00 - $140,000.00 USD. The total compensation offered for this position may vary based on factors such as education, experience, skills, and location. It may also include non-cash rewards and benefits. The base salary range is subject to change and may be modified in the future. The Athletic offers unique perks and benefits to all full-time employees based on their country of residence. Our comprehensive US benefits package includes: - Highly competitive, employer-contributed medical, dental, vision, basic life, and disability insurance plans. - Savings accounts for medical, wellness, and childcare expenses. - 401k retirement savings plan and employer match. - Paid time off including paid sick leave, 11 paid holidays, up to 20 days of accrued paid time off, and up to 20 weeks of Paid Parental Leave. For international candidates: Our global benefits packages offer similar benefits and perks, competitive to the local market. The Athletic Media Company is an equal opportunity employer and enthusiastically encourages people from all backgrounds and experiences to apply. The Athletic will consider all applicants without regard to race, religion, color, national origin, ancestry, physical and/or mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, transgender status, age, sexual orientation, military or veteran status, or any other protected characteristic under applicable law. Click here to review our Applicant Privacy Notice, which describes how and when The Athletic Media Company collects, uses, and shares certain personal information of job applicants and prospective employees.