Associate Director, Business Intelligence

Company Description

About Publicis Health

Publicis Health is a Dynamic Health Engagement Platform that connects data, content, and technology in a streamlined manner. It drives marketing and business transformation while providing our clients with access to top-tier talent and groundbreaking capabilities. With over 40 offices and 15 brands worldwide, Publicis Health’s team of over 3,000 healthcare professionals specialize in advertising and branding, data and analytics, strategic planning, service design, digital media and technology, science, and medicine.

Publicis Health includes companies like Digitas Health, Heartbeat, Insync, Langland, Payer Sciences, PlowShare Group, Publicis Health France, Publicis Health Media, Publicis LifeBrands, Publicis Resolute, Razorfish Health, Real Science, Saatchi & Saatchi Wellness, and Verilogue.

Website: www.publicishealth.com | Facebook: www.facebook.com/PublicisHealth | Twitter: www.twitter.com/PublicisHealth

About Publicis Health Media

Publicis Health Media (PHM) is the leading health media agency in the US, devoted to delivering top-notch health and wellness solutions. Driven by our passion for health and wellness, our work across the media ecosystem helps patients navigate pivotal moments in their healthcare journeys.

We are a large agency with the spirit of a startup, allowing us to create health media firsts for our clients with #phmlove.

Job Description

The Associate Director of Business Intelligence applies years of data analysis and strategic consulting experience to lead on enterprise clients within the health and wellness industry. This role requires leveraging data to evaluate the business impact of our media/marketing campaigns in the market and offering actionable strategic recommendations for optimizing our clients' media investments.

Key Responsibilities

Typical Associate Director tasks and deliverables include:

• Maintaining professional relationships with your internal and client teams
• Constructing measurement plans/proposals that satisfy all client needs/ objectives and address business challenges with clear goals and success definitions
• Managing internal data sources and third-party vendors/data streams
• Analyzing data and making insights/recommendations about program success
• Acting as a strategic consultant, presenting insights/recommendations to clients
• Identifying opportunities for expansion through consultative selling
• Prioritizing tasks based on client needs and internal operations
• Making independent decisions and being accountable for outcomes
• Reviewing team's work to ensure on-time and high-quality deliverables
• Showing high business acumen in meetings and writing
• Providing POV for clients or internal teams, while sourcing or researching any needed information
• Managing and developing a team, teaching process and prioritizing their workload
• Staying objective and open-minded, making fact-based recommendations and decisions
• Understanding agency operations and supporting senior leadership

Qualifications

Requirements

• Understanding of how clients use their multi-channel marketing mix
• Competencies in:
  • Project/Time Management
  • Problem Solving & Strategic Consultation
  • Quantitative Skills
  • Communication Abilities
  • Intellectual Curiosity
  • Management
• Participation in the recruitment of new BI Team members and management of junior team members/resources
• Proficiency in business IT software: MS Excel, Word, PowerPoint
• Knowledge of business intelligence software such as Datorama, Tableau, Power BI, Adobe, Google, etc.
• Willingness to travel as per client needs