Data Analyst I

Role Purpose

The goal of this role is to formulate and execute strategies that align with marketing and business objectives through:

• Creation of impactful digital marketing KPI dashboards
• Generating monthly cross-channel performance reports containing actionable insights
• Acting as a specialist in digital conversion optimisation for both marketing teams and agencies
• Providing technical support for both marketing and agency in their use of digital analytics tools
• Given Shoprite's increasing focus on digital marketing to drive sales, this role is crucial. Its objective is to improve digital marketing efficiency and enhance ROI from campaign expenditure.

1. Understand best practices in digital campaign analytics

• Monitor and analyse Shoprite’s competitors' use of digital analytics
• Monitor and analyse global best practices in digital analytics

2. Support the marketing team and agency in the development of campaign strategy

• Determine brand manager’s objectives and advise on appropriate measurement strategies
• Compare performance across all online channels and provide advice on key performance indicators
• Use systematic performance analysis to influence/support campaign strategies

3. Develop and execute reporting and analysis on digital campaigns

• Create digital marketing dashboard concepts
• Report on key metrics, analyse and interpret trends, and offer actionable insights based on available analytics data
• Analyse the impact of various online and offline channels on each other, and develop and implement innovative improvement and growth strategies
• Analyse online user behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution
• Perform ROI analysis to evaluate the efficiency and effectiveness of different marketing campaigns
• Perform ad-hoc analytics and conversion optimisation consulting for marketing and agency, while influencing conversion optimisation strategies with sound analytical data

4. Manage the technical aspects of digital analytics

• Support campaign tagging and additional on-site tracking
• Identify opportunities to implement new innovative methodologies and improve analytical procedures
• Use available data sources to deeply analyse and troubleshoot campaign (and overall) performance issues and propose systematic optimisation tests, both on-site and campaign-based

5. Provide support to the community using digital analytics

• Help educate marketing and agency about the benefits of digital marketing and the importance of online measurement and performance optimisation
• Work alongside design and development teams for on and off-site conversion optimisation projects
• Collaborate with search and social teams to enhance reporting and performance measurement

Qualifications, Experience, and Skills

• Working towards a Bachelor’s Degree in Data Science, Computer Science, Mathematics, Statistics, Information Technology, Information Systems or a related field – (Essential).
• +1 years’ experience in a Data Analyst or similar role, solving business and technology problems through application of data analysis techniques within a fast-paced environment – (essential).
• Experience applying data mining, modelling and mathematical and/or statistical concepts and methodology to support strategic business objectives – (essential).
• Knowledge of SQL, Python and data analysis toolkits – (essential).
• Strong proficiency in MS Office 365 with advanced Excel skills – (essential).
• Experience in a retail, commercial or IT environment – (highly desired).