Director, Analytics and Data Strategy

Company Description Merkle is a global performance marketing agency that uses data-driven, technology-enabled strategies to deliver unique and personalized customer experiences across various platforms and devices. For over 30 years, Fortune 1000 companies and leading nonprofit organizations have collaborated with Merkle to maximize the value of their customer portfolios. The agency's foundation in data, technology, and analytics sets the stage for unparalleled skills in understanding consumer insights, which inform people-based marketing strategies. With combined strengths in performance media, customer experience management, loyalty, and marketing technology, Merkle increases marketing efficacy and competitive advantage. With more than 9,600 employees, Merkle has its headquarters in Columbia, Maryland, and more than 50 additional offices across America, Europe, Middle East, Africa, and Asia-Pacific. Merkle joined the Dentsu Aegis Network in 2016. Job Description As a senior-level analytics leader, you’ll contribute to the alignment of the Data Strategy Vision and provide mentorship to the team. Your responsibilities will also include building client relationships, delivering relevant insights to clients from user-level behavioral data, and identifying opportunities for growth from data analysis and client context. Part of your role will involve orchestrating analysis efforts to offshore resources and guiding the choice of analytical approaches. You would also be required to travel for in-person meetings or collaborations occasionally. Responsibilities Your responsibilities would include creating client growth by identifying data-focused solutions, leading analytics and measurement for Strategic accounts, and developing measurement plans. You would ensure programs' effectiveness by translating unclear learning goals into clear executable data analysis. Presenting findings to clients and applying statistical concepts to analyze and predict user behaviors would also be part of your duties. Qualifications Candidates should have at least 8 years of experience in analytics roles delivering reporting, data-driven insights, predictive modeling, and recommendations to internal or external clients. Other prerequisites are a Master's degree (preferred) or a Bachelor's degree in a quantitative field and experience with cloud-based big data platforms. Familiarity with statistical concepts, Power BI or other visualization tools, and experience in risk identification/mitigation are also desirable. Additional Information The anticipated salary range for this position is $136,000-$219,650. Salary is dependent on factors such as relevant experience, other job-related qualifications, and geography. We offer a range of medical, dental, vision, 401(k) matching, paid time off, and other benefits. About Dentsu Dentsu is a network designed to help clients predict and plan for future disruptive opportunities in the sustainable economy. With a people-centered approach to business transformation, Dentsu combines Japanese innovation with a global perspective to drive client growth and shape society. We strive to be a force for good—for our people, our clients, the industry, and our society, and we are committed to Equal Employment Opportunity. We do not discriminate based on age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state, or local laws. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. Please contact your recruiter if you need assistance or to discuss an accommodation.