[Hiring] Senior Direct Response Copywriter @Maneuver Marketing Pte Ltd

Hiring Date: September 1, 2024

Senior Direct Response Copywriter (Remote) - Maneuver Marketing Pte Ltd

Location: Singapore

Salary: Competitive salary with performance-based bonuses

About Maneuver Marketing

Maneuver Marketing is a leading company in the health and wellness industry, renowned for building, operating, and scaling brands. Over the past five years, we have propelled our health and wellness brand from zero to over USD $150M in annual revenue, with more than 2,000,000 satisfied customers worldwide. Our high-quality health products and commitment to excellence have earned us recognition by The Financial Times and The Straits Times, ranking us among the top high-growth companies in Asia Pacific and Singapore for 2023 and 2024.

As we pursue our vision of creating a billion-dollar portfolio of brands and products, we are actively seeking talented individuals to join our dynamic team.

About the Role

We are looking for a Senior Direct Response Copywriter to join our growing team. As a Senior Copywriter, you will be responsible for crafting compelling offers and angles for our range of supplements. You will tackle various writing assignments, including advertorials, landing pages, upsells, cross-sells through CRO, and video ads, to drive customer acquisition and achieve product-market fit. Once validated, you will transform your copy discoveries into scalable writing processes through creative thinking models and/or AI.

Key Responsibilities

• Create and enhance ads, scripts, funnels, and offers to acquire and retain customers profitably, based on KPIs.
• Expand market-message fit for our supplement range.

Daily Tasks

• Analyze campaign reports to identify gaps within the funnel and implement improvements to increase ROAS.
• Generate a steady stream of fresh hooks, angles, and arguments to outperform existing ads, pages, and scripts.
• Collaborate with Growth Strategists, Designers, Editors, and Project Managers to achieve key KPIs.
• Refine customer profiles to gain deeper insights into psychological triggers.
• Create innovative claims that differentiate products while adhering to compliance policies.
• Analyze competitor and cross-industry advertising strategies to develop new messaging approaches.
• Review and provide constructive feedback on other writers' copies.
• Build and train AI copy models using existing customer and winning ad data.

Requirements

• 5+ years of experience in direct response copywriting.
• Strong analytical skills to dissect core drivers of working ads.
• Proven framework for research, psychological trigger identification, message and angle testing.
• High-level storytelling, sales, and persuasion skills.
• Ability to distill new concepts into applicable principles and quickly implement them for new writers.
• Independent problem solver with the ability to manage multiple projects end-to-end.
• Organized, meticulous, and obsessed with psychology, persuasion, and advertising.
• Active involvement in the DTC Twitter, DRM/Copy advertising spaces is a plus.
• Bonus: Experience, knowledge, or interest in behavioral psychology, sociology, economics, NLP, personality profiling, and sales.

Benefits

• Competitive salary with performance-based bonuses.
• Opportunities for personal development and career advancement.
• Collaborative and dynamic work environment.

About the Company

MANEUVER is one of Singapore’s fastest-growing companies, specializing in building, operating, and scaling hyper-growth health and wellness e-commerce brands. Our mission is to elevate quality of life through functional supplements. We aim to be a dominant force in this industry by disrupting traditional brand-building methods. In the future, we also plan to invest in and offer advisory and consulting services to help other brands grow.

Since our inception in 2018, we bootstrapped a health e-commerce brand from zero to over $100 million in annual revenue within the first four years, more than doubling our revenue each year. We continue to experience rapid growth and have been featured in Techinasia's article "Bootstrapped and profitable: Singapore’s