Lead Analyst, Attribution Analytics

Company Overview

Remote - USA

is a premier data-driven, technology-enabled global performance marketing agency. For more than 30 years, Merkle has partnered with Fortune 1000 companies and leading nonprofit organizations to deliver unique, personalized customer experiences across platforms and devices. Our expertise in data, technology, and analytics fuels our ability to generate unrivaled consumer insights and effective people-based marketing strategies. Headquartered in Columbia, Maryland with over 9,600 employees and 50+ additional offices across the US, EMEA, and APAC, Merkle joined the Dentsu Aegis Network in 2016.

For more information, contact Merkle at 1-877-9-Merkle or visit .

Job Description

We are seeking an experienced Lead Analyst to join our US-based attribution modeling team. This role will be integral in utilizing data science techniques to assess marketing activities and estimate their business impact for our clients. Projects include Media Mix Optimization, Marketing Mix Modeling, Analysis of Covariance, Cluster Analysis, and Attribution Modeling of event-stream data. This hands-on role will involve coding, innovating, and reporting directly to a Senior Director of Analytics.

Key Responsibilities

• Coordinate and manage data collection with clients
• Develop reports and processes to ensure data quality control
• Drive innovation in analytics to meet client expectations
• Implement and develop attribution models
• Interpret and visualize model estimates and diagnostics
• Continuously identify opportunities for innovation and improvement

Qualifications

• Bachelor's degree in statistics, economics, applied mathematics, optimization, computer science, physics; advanced degree preferred
• 3+ years of experience in analytics for measuring marketing effectiveness with a focus on measurement and attribution
• Experience with machine learning-based attribution or television attribution preferred
• Strong background in statistics/data science, including regression, hierarchical/mixed regression, and machine learning techniques
• Advanced modeling skills with Python and R
• Experience with cloud environments, especially GCP and AWS
• Experience with platforms like Databricks and SQL preferred
• Data visualization skills using tools like Tableau or Power BI a plus
• Experience with Marketing Mix Modeling (MMM) is a plus
• Understanding of marketing objectives and media channels

Additional Information

The anticipated salary range for this position is $78,000-$126,500, based on various factors including experience, knowledge, and skills. A range of benefits, including medical, dental, vision, 401(k) matching, and paid time off, are also available. For more details on dentsu benefits, please visit .

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About Dentsu

is an integrated growth and transformation partner to leading global organizations. Established in 1901 in Tokyo, Japan, and now present in over 145 countries, Dentsu excels in delivering innovations and integrated growth solutions. Dentsu combines end-to-end experience transformation (EX) across media, CXM, and Creative, while its business transformation (BX) approach promotes sustainable growth for brands, people, and society.

Find out more: ,

We champion progress and aim to be a force for good by fostering growth, understanding, and learning. Our commitment to diversity and inclusion creates a collaborative environment, driving better outcomes for all.

Dentsu is committed to Equal Employment Opportunity and will not discriminate based on age, sex, sexual orientation, race, ethnicity, disability, and other legally recognized factors. Applicants with disabilities may