Join Our Pack: Lead Data Analyst - Marketing Analytics Opportunity at Rover

Who We Are:

At Rover, we're on a mission to make the unconditional love of a pet accessible to everyone. Since our founding in 2011, we've been connecting dog and cat parents with loving pet sitters and dog walkers through our innovative app and website, spanning across the US, Canada, and Europe. We're headquartered in Seattle, Washington, with vibrant teams in Barcelona, San Antonio, Spokane, and remote locations worldwide. Recognized among Seattle Business Magazine's 100 Best Companies to Work For and Puget Sound Business Journal's Washington's Best Workplaces, Rover is a fast-growing and agile company driven by leaders from top tech firms.

At Rover, our furry coworkers are as cherished as our human ones. We're dedicated to creating a diverse, inclusive, and welcoming community of pet people, beginning with our employees.

Who We're Looking For:

The Marketing Analytics team at Rover plays a crucial role in supporting our marketing efforts and other organizational teams. We produce essential reports and data models for our global marketing operations, driving business value through strategic partnerships and long-term customer acquisition strategies. We're searching for a Lead Data Analyst to support our international (non-US) paid marketing programs, collaborating with marketers, program managers, and leaders to expand our global influence.

The ideal candidate will have strong technical skills, including substantial experimentation experience, fluency in SQL, and proficiency in Python or R. Additionally, exceptional business partnering skills are a must, with the potential to manage junior analysts as our team grows.

Your Responsibilities:

• Lead the analytics for our international marketing paid strategy, including segmentation, budgeting, and experiment narration across nine countries.
• Collaborate with Business Development and Affiliate Marketing teams to boost customer acquisition through third-party partnerships.
• Advance our local market ignition program, modeling marketplace efficiency as nascent geographies grow into mature markets.
• Enhance the analytics organization's capabilities by improving statistical rigor, experimentation throughput, and modeling expertise while mentoring junior analysts.
• Establish our marketing analytics program within our Barcelona office, partnering with analysts and marketers for global support.

Your Qualifications:

• Minimum 6 years of experience working with complex datasets to support organizational decision-making.
• Fluent in SQL, capable of reviewing code and assisting non-technical colleagues with reports.
• Hands-on experience with A/B tests and statistical analysis.
• Experience processing large data sets at scale using languages like Python or R, frameworks like Spark, Hive, or dbt.
• Excellent verbal and written communication skills, able to convey models and results concisely and meaningfully to business partners.
• Experienced in working with cross-functional partners to define business problems, scope projects, implement reporting solutions, and frame strategies.
• Ability to prioritize work based on business impact and manage stakeholder expectations gracefully.
• Excited to build a team and mentor junior analysts, with aspirations of growing into a people manager role.

Nice to Have:

• Experience in two-sided marketplaces and/or marketing analytics.
• Understanding of digital touchpoints and measurement mechanisms.
• Marketing analytics experience with a focus on customer acquisition.
• Familiarity with AWS (Redshift, S3, EMR).
• Knowledge of modeling techniques such as linear regressions, causal impact models, and bootstrapping.
• Formal or informal people management experience.

Benefits of Working for Rover:

• Competitive compensation and a permanent contract.
• Pension Plan and meal tickets through Cobee.
• Generous PTO allowance and hybrid work schedule.
• Private health insurance and discounted gym membership.
• Bring your dog to work and enjoy unlimited puppy time.
• Monetary aid for dog adoption and yearly credit use on our platform.
• Flexible work hours and access to snacks and fresh fruit in the kitchen.
• Regular team activities, including happy hours and game nights.

Rover is an equal