Lead Marketing Data Analyst - Remote

Company Description

Merkle is a premier, data-centric, technology-influenced, global performance marketing company that specializes in delivering exclusive, personalized customer experiences across multiple platforms and gadgets. For over three decades, Fortune 1000 corporates and prominent non-profit groups have joined forces with Merkle to increase the worth of their customer databases. Our legacy in data, technology, and analysis is the base for our superior skills in understanding the buyer insights that fuel person-focused marketing tactics. The integrated strength in performance media, customer experience, customer relationship management, loyalty, and company-wide marketing technological advancements drive better marketing results and competitive edge. With over 9,600 employees, Columbia, Maryland is where Merkle is located, along with 50+ additional locations all over the US, EMEA, and APAC. In 2016, the agency became part of Dentsu Aegis Network.

Job Description

Join our Customer Analytics team! As the Lead Marketing Analyst, you are the primary point of contact for all our clients' communications concerning expected results for their marketing campaigns. You are expected to analyze customer behavior and demographic figures to develop segmentations, profiles, and personas for a more concentrated marketing strategy. You will leverage detailed knowledge in numerical database marketing as well as an understanding of business planning strategies to generate forecasts and create models for Email and Direct Mail marketing endeavours. This is a remote role, reporting to the Senior Manager of Audience Analytics

Main Responsibilities

• Carry out analytics assignments, including:
• Data Analysis, Querying, and Data Mining
• Marketing Campaign/Test Analysis & Measurement
• Forecasting and model creation using statistical methodology and client business rules
• Contribute to the determination of quantitative approaches for resolving client challenges
• Aid in presenting ideas and findings to potential and current clients
• Assessment and enhancement of internal tools and procedures
• Identify potential project risks and constraints and devise solutions to address these risks/constraints
• May encompass MI or Data Scientist duties
• Explain/present forecast and model outcomes to clients
• Summarize key findings/insights; Make relevant recommendations; and develop fresh analytical resolutions to address complex business problems.

Qualifications

• A Bachelor's Degree (B.S.) or equivalent in statistics, math, economics, or a related scientific/quantitative domain
• A minimum of five years of experience in the numerical marketing arena, in database marketing
• Two or more years of experience in marketing campaign test analysis and measurement with DM and email campaigns
• Proficiency in SQL and Tableau is a necessity
• Experience working in a GCP (Google Cloud Platform) environment
• Broad understanding of database marketing concepts such as comprehending client data, relational database concepts, and direct marketing concepts
• Experience in applying statistical techniques like regression, ANOVA, cluster analysis, factor analysis, time series forecasting, experimental design, etc. to resolve business challenges
• Possess core analytical competencies like the capability to structure an analytical problem; QC data and results

Additional Information

The projected bracket for this role ranges from $78,000 to $126,500. The actual salary is determined by a variety of factors such as relevant experience, knowledge, skills, other job-related qualifications, and geography. There is a range of medical, dental, vision, 401(k) matching, paid leave, and/or other benefits that are available. For more information regarding dentsu benefits, please visit .

We encourage applications from individuals from diverse or underrepresented backgrounds.

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