Marketing Data Analyst II at Course Hero: Join Our Growing Team!

Course Hero is scaling rapidly! Are you a dynamic individual ready to become our next Marketing Data Analyst II? Leverage your creativity and data-driven insights to help us pinpoint our target audience across various digital channels and fuel growth by measuring effectiveness. You’ll dive into analytical methods such as building dashboards, analyzing data patterns, and designing impactful A/B tests, all while making crucial business decisions with our Growth Marketers.

What You'll Do:

• Collaborate with Growth Marketers and Analytics peers to understand best practices, propose strategic ideas, and initiate growth-driving projects.
• Define and monitor KPIs, success metrics, and other analytics to maximize conversion rates across digital channels.
• Set up, evaluate, and advocate for next steps in A/B tests with precision and speed.
• Create reports and strategic insights by analyzing data from various ad platforms and tools to drive OKRs.
• Estimate the value of different marketing strategies using statistical/ML models, offering growth opportunities for candidates.
• Communicate findings effectively to internal and external team members.
• Develop data models for strategizing, testing, and implementing marketing campaigns across multiple channels such as lifecycle marketing, SEM, social influencer, and more.

Are You Our Next Marketing Data Analyst II?

Desired Skills and Experience:

• 3+ years of experience in quantitative marketing analyses for high-tech companies.
• Proficiency in SQL and visualization tools (e.g., Tableau, Looker, Quicksight).
• Ability to link Marketing and Product Analytics seamlessly.
• Experience with ETL tools like Airflow or Databricks.
• Basic programming skills in Python for data analysis.
• Understanding of end-to-end user journeys and the challenges of managing multi-touchpoint user funnels for web platforms.
• Knowledge of attribution business methodologies and user tracking technologies.
• Strong written and oral communication skills, capable of articulating growth marketing ideas to diverse audiences.
• Comfortable in high-ambiguity environments and adaptable to change.
• Bachelor's or higher degree in Statistics, Math, Data Science, Computer Science, Physics, or Engineering.
• Minimum overlap of 3 hours/day for 4 days per week with business hours from 9:00 AM - 5:00 PM PST.

Bonus Points:

• Familiarity with marketing analytics tools (e.g., Amplitude, Google Analytics, AppsFlyer) and marketing stacks like Braze, Google SEM, Facebook, etc.
• Experience with experimentation methodologies, including hypothesis testing, regression analysis, and interpreting results for stakeholders.

Benefits & Perks

Compensation:

• Competitive salary
• Equity/stock options
• Annual performance bonus
• Health insurance coverage (7 Lacs for self and family)
• Life Insurance 3X the CTC
• Accidental Insurance 3X the CTC

Learning:

• Learning and Development Policy
• Reimbursement of Courses

Flexibility:

• Privilege Leave
• Paid Leaves
• Casual Leaves
• Mandatory Leaves
• Special Leaves
• Flexible Holiday
• Reset Days
• Menstrual Leaves
• Maternity Leaves & Flexible Paternity Leave
• Compassionate Leave
• Marriage Leave

Work From Home:

• Workstation Setup Reimbursement
• Internet Bill Reimbursement
• Remote Friendly culture

Fun:

• Quarterly team and city meetings
• Annual Workations

#IndiaRemote #LI-MG1 #LI-DH1

Equal Employment Opportunity Statement (EEO)

Course Hero is an equal opportunity employer. We value diversity and inclusion within our company. We shall consider all qualified applicants without regard to race, religion, color, national origin, sex, gender identity, gender expression, sexual orientation, age, marital status,