Senior Analyst, Business Intelligence

Company Description PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering the best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys. While we have grown to be the No. 1 agency in our industry, at heart, we're still a startup. It's that energy and spirit of innovation that allow us to create bold and meaningful "health media firsts" for our clients, and to do it all with #phmlove. Job Description The Senior Analyst of Business Intelligence (BI) will use their experience in data analysis to support the BI Team in conjunction with Media and Strategy counterparts in delivering all client and publisher reporting needs. The Senior Analyst will be responsible for mastering the various data sources available to the BI team to create dashboards for the purpose of analyzing media/marketing campaigns and translate those learnings into business implications for our clients. Senior Analysts will help train new team members and manage workload of the greater Analyst/Senior Analyst Team to ensure all work is completed in a timely manner. The ideal candidate will have excellent analytical abilities, strong technical skills, outstanding business acumen, intense curiosity and superior verbal/written communications skills. The successful candidate will be a self-starter that is adaptable, exhibits strong attention to detail, and has an ability to work in a fast-paced and ever-changing environment. Key Responsibilities Tasks and deliverables typically include: - Ensuring all data is accurately reflected in all reporting tools through quality assurance process - Regularly engaging with data partners to prepare data and proactively identify and resolve issues including data inaccuracies or discrepancies - Assisting with the creation of measurement plans outlining strategy and tactics required to assess brand performance - Assisting with collecting market and industry research to provide performance benchmarks, industry updates, market scans, top-line summaries, and client reports - Synthesizing media campaign data into insights/recommendations about the success of our programs in transforming the behavior of our target audience - Working with the BI Leadership to utilize the insights/recommendations as the foundation for presentations, reports, and assorted client deliverables - Maintaining professional relationships with internal (PHM) stakeholders by communicating effectively and delivering on all data needs for which BI is responsible Qualifications - Strong analytical skills with demonstrated ability to be both strategic and tactical - Ability to multi-task, manage time, deadlines, and prioritize work - Ability to work independently and contribute to larger team initiatives - Understanding of how clients use all aspects of their multi-channel marketing mix in reaching their customers - Superior skills with Time Management, Problem Solving, Quantitative Skills, Effective Communication, and Intellectual Curiosity - Hands-on experience with digital analytics tools (Google Analytics, Omniture) - Power user of MS Excel; Proficiency in Word and PowerPoint is required - Knowledge of statistical modeling techniques, segmentation, research, lifetime value, and ROI a plus Education and Experience - Bachelor’s Degree (preferably a BS in a related field) is required - 2-3 years of work experience in data/analytics consulting and/or quantitative marketing/analysis are preferred Additional Information All your information will be kept confidential according to EEO guidelines. Reference number: 23-7874