Join Our Team as a Senior Data Analyst at Zenith

Company Description: Zenith, a full-service media agency, leverages its expertise in all channels and disciplines to deliver outstanding results. As part of Publicis Media, the largest media buying network in the Americas and second globally, Zenith is known as "The ROI Agency." Our mission is to drive tangible business outcomes for our clients, ensuring every investment has a measurable impact. We focus on maximizing value for our people, capabilities, and media investments, serving some of the world's leading brands.

About Publicis Media

Publicis Media unites global agency brands like Publicis Collective, Publicis Health Media, Spark Foundry, Starcom, and Zenith. We also utilize global accelerators PMX and cutting-edge platform-based technologies such as CJ, CitrusAd, Epsilon, and Profitero. As a key solution within Publicis Groupe (Euronext Paris FR0000130577, CAC 40), our digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. Present in over 100 countries with 23,000+ employees, Publicis Media leads the way in modern media.

What Does Zenith Analytics Do?

Zenith Analytics collaborates closely with Business Planning and Activation teams to design data strategies that align our clients' marketing efforts with real-world business goals. We analyze this data to optimize campaigns and create compelling narratives that help clients understand their audience and marketing effectiveness.

What Does a Successful Senior Data Analyst Look Like?

We value diversity and unique perspectives. A successful Senior Data Analyst at Zenith should have a passion for emerging technology and media, maintain a data-driven approach to decision-making, confidently express their viewpoints, embrace challenges, and have an insatiable desire to learn and improve. While prior experience in media analytics, especially digital media, is highly desirable, it is not strictly required. A minimum of 2-3 years of professional experience is preferred.

Key Responsibilities of a Senior Data Analyst

Senior Analysts are foundational members of our Analytics team, responsible for pulling and organizing data from various sources to generate business insights. They also mentor Analysts, guiding them in best practices for data work, internal communication, and basic data strategy design. Senior Analysts collaborate with Managers to implement broader account visions.

About Zenith

At Zenith, we are committed to creating a sustainable advantage for our clients by ensuring that their communication investments yield a quantifiable return. Our focus on ROI means clients' budgets are invested wisely to achieve demonstrable outcomes. We strive to exceed client expectations through close partnerships and by delivering imaginative solutions that make brands stand out and connect with consumers effectively.

Qualifications

• Minimum of 2 years of relevant experience
• Proficiency in Microsoft Office (PPT, Excel, Word)
• Familiarity with ad technologies such as third-party ad serving, rich media ad serving, and site-side tracking technologies (e.g., DoubleClick, Omniture, Webtrends, Google Analytics)
• Knowledge of various online advertising media channels (Search, Display Banners, Email, Contextual, Social, CRM)
• Ability to derive insights from data aligned with campaign objectives
• Strong communication skills for conveying complex ideas to internal clients
• Demonstrated project management skills
• Bachelor’s Degree in a related field
• Advanced Excel skills (complex formulas)
• Experience with Business Intelligence tools (Tableau, QlikView) and relational databases (SQL Server, MS Access, Oracle)
• Knowledge in Programmatic (DMP, DSP, SSP), Cross-Device Measurement, and Attribution Modelling
• Experience with third-party research partners (Nielsen, comScore, Millward Brown Digital, GfK, Research Now)

Additional Information

All information will be kept confidential per EEO guidelines.

Compensation Range: $85,000 - $90,000 annually. This range reflects the anticipated pay for the position at the time of posting and may be adjusted based on skills, qualifications, and experience. The company offers medical, dental, vision, disability coverage, 401k, and paid time off. Anticipated application deadline: 06/29/2024.

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