Senior Manager, Analytics and Data Strategy

Company Description

Merkle is a leading data-driven, technology-enabled, global performance marketing agency specializing in delivering unique, personalized customer experiences across various platforms and devices. For over 30 years, Fortune 1000 companies and top nonprofit organizations have collaborated with Merkle to maximize their customer portfolio value. Merkle's background in data, technology, and analytics form the foundation for its unparalleled ability to understand consumer insights that inform people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive enhanced marketing results and competitive advantage. With over 9,600 employees, Merkle is based in Columbia, Maryland, with over 50 extra offices across the US, EMEA, and APAC. In 2016, the agency became part of the Dentsu Aegis Network. For more information, get in touch with Merkle on 1-877-9-Merkle or visit www.merkleinc.com.

Job Description

Responsibilities:

• Reporting to the Director of Data Strategy, you'll play a crucial role in delivering conceptual data models and developing marketing strategies for the client and our teams.
• Collaborate with teams in developing end to end measurement solutions for clients, applying a hybrid approach of quantitative analysis, analytical thinking, and business context to develop audience insights, inform creative campaign planning, and define measurement/testing optimization approach and the reporting strategy.
• Convert quantitative results into relevant insights by linking behavior to business outcomes, with insights rationales and recommendations.
• Manage project execution effectively, employing best practices.
• Guide other team members in developing or enhancing existing skills and fostering growth, learning, and development.

Qualifications

• Over 2 years of experience in analytics and data strategy, or related measurement function.
• Bachelor's degree in Statistics, Economics, Engineering, Mathematics, Science, or a related quantitative discipline, or in Business with evident quantitative skills.
• Experience in measurement and learning agendas, developing effective reporting, data visualization, experimental design, ad hoc analyses methods, and tools selection.
• Practical experience of analyzing big data with SQL, enhanced by R, SAS, or Python to cultivate data-driven business insights and recommendations that help clients measure, optimize, and understand customer interaction.
• Comfortable with driving technical and business requirements based on data strategy recommendations and needs.
• Data visualization experience with a strong focus on client-facing storytelling and clarifying and defending findings, insights, and recommendations from data analysis.
• Experience with statistical learning approaches such as regression techniques, classification models, ensemble modeling, supervised and unsupervised learning.

You will be completely remote, but may be asked to attend some meetings or collaborations in person.

Additional Information

The anticipated salary range for this position is $94,000-$146,000. The actual salary will be based on a variety of factors including related experience, knowledge, skillset and other legally permissible factors. Additionally, this position qualifies for discretionary incentive compensation. The firm's incentive compensation plan is subject to change. You will be eligible for a range of benefits, which may include medical, dental, vision, 401(k) matching, paid time off, and more.

For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

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About dentsu

Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Using a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global outlook to drive client growth and societal impact www.dentsu.com.

We are champions for meaningful progress and strive to be a force for good—for our employees, clients, the industry, and society. We put our people at the heart, making room for growth, understanding, and learning so they can flourish. We incorporate diversity in our mindset, solutions and teams to foster an inclusive, equitable and culturally fluent environment. Creating this environment within our teams makes us better collaborators with each other and with our clients, leading to better outcomes for all.

Dentsu (the "Company") is committed to Equal Employment Opportunity policy and will not discriminate against an applicant or an employee of the Company based on age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing undue hardship on the Company. If you need help completing any forms or to participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying, please contact your recruiter.