Senior Manager - Data Science & Growth Analytics

Company Description

Please note: this role will be based in San Mateo, CA and requires an in-office presence.

Freshworks makes it quick and easy for businesses to satisfy their customers and employees. We achieve this by taking a unique approach towards creating and delivering software that is affordable, easy to implement, and designed for the end user. Freshworks is headquartered in San Mateo, California, and has a global team operating from 13 locations worldwide serving over 65,000 companies -- from startups to public ones – that use our software-as-a-service to enable better customer (CRM, CX) and employee experience (ITSM).

Cloud-based suite of products by Freshworks includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), all supported by Neo, our platform of shared services.

Freshworks has been featured on CNBC, Forbes, Fortune, Bloomberg and has been named Best Place to Work in San Francisco and Denver by BuiltIn for the last 3 years. Our products have earned TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship.

Job Description

We are in search of an experienced Senior Manager - Growth Analytics to join the Revenue Growth team at Freshworks. The perfect candidate will build an experimentation strategy, roadmap, measurement tactics for paid ads, website conversion optimization, lifecycle marketing programs, and insights from product utilization. As a Senior Data Scientist, you'll contribute to influential projects pertaining to measurement, marketing acquisition, in-product engagement, and expansion. It's a great chance to introduce and construct an experimentation strategy at Freshworks. You should have previous experience in user segmentation strategies, causal inference techniques, split testing, and product analytics. Ideally, you should have developed experimentation and analysis frameworks for high-volume operations, preferably in PLG setups. In this role, you'll work with Traffic and Acquisition, Web Conversion Rate Optimization, and Adoption and Retention teams to propel growth.

Your responsibilities at Freshworks will include:

• Collaborating with teams across channels, web, in-product, and email to run experiments that achieve our business goals
• Defining suitable hypotheses, creating measurement plans, managing experiments from inception to live status, analyzing data, and generating significant insights that are documented and understood across teams
• Understanding funnels, user behavior, and trends in the adoption of our products to identify and influence opportunities for significant improvements
• Developing engaging dashboards and visualizations to illustrate business narratives
• Analyzing user needs to identify and prioritize problems, pain points, and positive aspects (via analytics, behaviors, clicks/conversions, funnels, etc.)
• Using data science solutions to uncover insights about product adoption and retention, and the effectiveness of marketing messages & notifications
• Creating custom visual displays of quantitative information by writing queries and scripts, and creating automated reports and dashboards to provide insights at scale.
• Defining data testing plans and creating methodologies that allow teams to iterate quickly, release new features for testing and, if successful, roll out for all global users
• Providing feedback to teams about the impact of experiments: target launch metrics, A|B testing, post-launch metrics
• Cooperating with Marketing Ops & Technology to ensure the right data and tech infrastructure is available for scaling experiments
• Helping to foster a culture of experimentation process and methodologies within Freshworks
• Leading and instructing a team of Growth analytics professionals

Qualifications

What you need:

• More than 8 years of experience in SaaS
• BS/MS in a highly quantitative field (Computer Science, Statistics, Mathematics, Analytics, Data Science)
• Familiarity with statistical techniques including correlation analysis, design of experiments, A/B testing, linear and nonlinear regressions, logistic regression, sampling and resampling methods, time series, and longitudinal analysis
• Experience with product tracking tools such as Amplitude & Heap is a bonus

Additional Information

All your details would remain confidential according to EEO guidelines.

California Pay Range: $180,000 - $292,500+ comprising annual & incentive compensation: You may also qualify for equity and additional company benefits.

At Freshworks, we are cultivating a global workspace allowing everyone to find their potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion, or ethnicity. We are committed to providing equal opportunities for all and believe that diversity in the workspace fosters a more vibrant, richer environmental conducive to the advancement of our employees, communities, and business.