Social Data Analyst

Company Description

As Leo Burnett himself once stated: “At the end of the day, we’re simply people communicating with people.” This perfectly encapsulates our philosophy. We always remember that behind every screen, viewing every ad or reading every tweet, there are people. They're not just pairs of eyes possessing credit cards. They are human beings who wish to be entertained, engaged, and heard.

That’s why we strive to produce work that resonates on a humane level. Work that will capture everyone's heart. We devotedly create popular creative work that provokes a variety of emotions in people- happiness, laughter, tears, and more. Whether it's through advertising or managing brand partnerships with our Sports + Entertainment team. Moreover, we firmly believe in being decent human beings, both as colleagues and employers. Because prioritizing people is at the core of our operations.

We take pride in maintaining a genuinely friendly and informal work culture where everyone is included, and the collective outweighs the individual.

Job Description

We're in search of a Social Data Analyst to help us bolster a burgeoning social aspect at Leo Burnett's heart - comprised of Social, Editorial, and Comms Planning professionals.

Your task will be to decipher and convert complex datasets from social media platforms and other sources into compelling narratives that aid in shaping strategic and creative decisions.

You would be working for some of the most fascinating and creatively awarded accounts in the building – from Morrisons to Skoda.

Your role will include:

Key responsibilities:

• Data analysis - your job would involve collecting, analyzing, and interpreting data from all social platforms – discovering trends, patterns, and sentiments that fuel our social content and ideas.
• Data storytelling - you would build narratives from your data insights to persuade others - creating visually appealing presentations, reports, and dashboards.
• Trend analysis - you would monitor and analyze industry trends, competitive landscapes, and emerging technologies to anticipate changes in consumer behavior and identify growth opportunities.
• Performance tracking - you would evaluate the success of our social content regularly, defining whether it meets set KPIs and suggesting opportunities for improvement and optimization.

Qualifications

Skills we seek:

• You should be skilled in data analysis tools and languages like:
  • Social listening tools such as Netbase Quid, Brandwatch
  • Web analytic tools like Google Analytics, Adobe Analytics, SimilarWeb
  • Social networks native analytic tools like Meta Business Suite, TikTok Analytics, YouTube Studio
• You should be deeply analytical, capable of converting complex datasets into straightforward, engaging narratives.
• You should be a team player, able to work within a cross functional team of strategists and creatives.
• You should be strategically astute with a significant creative ambition.
• You should be motivated by working in a fast-paced, creative environment.
• You should have experience in an insights/social insights department or agency.

Additional Information

Our Commitment to Diversity & Inclusion

Diversity and inclusion are integral to our identity at Leo Burnett. We're committed to fostering an inclusive culture that acknowledges, celebrates, and supports our diverse group of employees, irrespective of their age, gender identity, race, sexual orientation, physical or mental capability, or ethnicity. Diversity and inclusion stimulate our creativity and innovation, and allow us to better understand our people and audiences. We will constantly strive to build an environment and culture where everyone feels empowered and more significantly, comfortable enough to be their true selves at work.

We're committed to providing reasonable adjustments for employees with disabilities and for candidates navigating our application process. If you need assistance or an adjustment due to a disability, please feel free to contact us.

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