Director - Data Science (AI Solutions)

Company Description

Merkle is a leading global performance marketing agency that leverages data and technology to provide distinctive, personalized customer experiences across diverse platforms and devices. For over 30 years, Merkle has been a trusted partner to Fortune 1000 companies and eminent nonprofit organizations, assisting them in optimizing their customer portfolios. Rooted in data, technology, and analytics, the agency excels at understanding consumer insights that aid in the formulation of people-based marketing strategies. Merkle's competencies in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive enhanced marketing outcomes and competitive edge. Boasting a workforce of more than 9,600, Merkle is headquartered in Columbia, Maryland and operates across 50+ offices in the US, EMEA, and APAC. In 2016, Merkle became part of the Dentsu Aegis Network. For more information, please reach out to Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

Job Description

Merkle’s Integrated Solutions/Analytics team is in search of a seasoned Data Scientist with expertise in building Generative AI solutions. This role offers an exciting opportunity to shape the future of AI and lead groundbreaking solutions across various domains. Your duties will include:

Design, development, and implementation of the latest generative models through the use of deep learning techniques to enhance customer experiences and increase marketing effectiveness. Collaboration with various teams such as marketing, data engineering, and product management to grasp business objectives and outline project requirements. Conducting exploratory data analysis and preprocessing to derive high-quality input data for training generative models. Training, fine-tuning, and validating generative models across diverse data sets representing customer preferences and behaviors. Optimizing and reshaping existing models to enhance performance, scalability, and efficiency. Comparing and evaluating generative models against KPIs and benchmarked against industry best practices. Keeping abreast of latest developments in generative AI and proposing solutions that drive customer engagement and enhance marketing strategies. Mentoring and guiding junior data scientists to foster a collaborative and knowledge-sharing environment.

Qualifications

You will need: A Bachelor's degree in Computer Science, Data Science, or a related quantitative field. An advanced degree is preferred. A minimum of 3 years’ experience as a Data Scientist with a focus on building Generative AI solutions. Understanding of deep learning system architectures. Proficiency in machine learning frameworks (such as TensorFlow, PyTorch) and libraries (such as Keras, scikit-learn). A minimum of 7 years of Python programming experience, with proficiency in data manipulation, analysis, and visualization. A strong mathematical and statistical foundation, with proficiency in probability theory and optimization techniques. Experience working with large-scale datasets and distributed computing frameworks (such as Spark) is desirable. Comfort and experience working within a matrixed organization in roles with a broad degree of latitude. Publications or contributions to the field of Generative AI are preferred.

Additional Information

This position comes with an anticipated salary range of $136,000-$219,650. The actual salary will be determined based on relevant experience, knowledge, skills, and other legally recognized factors. We also offer a variety of medical, dental, vision, 401(k) matching, paid time off, and other benefits. For further information on dentsu benefits, please visit dentsubenefitsplus.com. #LI-AG1 #LI-Remote

About Dentsu
Dentsu is a network designed for what's next, helping clients predict and plan for disruptive future opportunities in the sustainability-focused economy. We take a people-centric approach to business transformation, combining Japanese innovation with a diverse, global perspective to drive client growth and societal impact. Visit www.dentsu.com.

We are advocates for meaningful progress and aim to be a driving force for good—for our workforce, our clients, our industry, and our society. We foster a growth environment and cultivate understanding and learning for our people. We encourage diversity in our thinking and solutions and nurture an inclusive, equitable, and culturally fluent environment. This culture makes us collaborate better with each other and our clients, thereby driving superior outcomes for all.

Dentsu supports a policy of Equal Employment Opportunity and does not discriminate against any applicant or employee based on age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, citizenship, disability, marital status, veteran status, genetic information, or any other legally recognized protected basis under federal, state, or local laws, regulations, or ordinances. If you need assistance completing any forms or to participate in the application process, or require reasonable accommodation due to disability for a job you are applying to at the Company, please contact your recruiter.