Senior Data Analyst- Online Marketing (Remote, Philippines)

As a Sr. Data Analyst (Online Marketing), your role involves defining and implementing measurement strategies that align with our marketing and business objectives. Your tasks will include analyzing and interpreting CRO, SEO, and PPC trends and producing actionable insights from the available data. Your duties will entail: - Providing reports and performance data on conversion, SEO, PPC, and other marketing initiatives. - Assisting in determining the metrics for evaluating campaigns and projects. - Analyzing the performance of marketing projects, pinpointing opportunities, trends, issues, and areas that need improvement. - Evaluating user behavior, conversion data, and customer journey. - Analyzing our LM intake funnels, landing pages and conducting A/B, split, or multivariate tests, and providing insights and recommendations. - Constructing presentations that use visual data to narrate the story and pinpoint the insights. Requirements: - Minimum of 5 years of hands-on experience as a Data Analyst, including at least 3 years in a leadership role. - Proficient in CRO, SEO, PPC, and other Marketing concepts. - Expertise in using Google Analytics and Looker. - Able to carry out big picture data analysis, focusing on data that accurately measures actionable outcomes, versus simply measuring meaningless activity. - Familiarity with A/B and multivariate testing best practices. We're looking for a trailblazer who possesses the following qualities and traits: - Proactive, adaptable, and flexible. - Highly professional. - Willing to go the extra mile to achieve the desired outcomes. - Strong collaboration and communication skills to effectively work with cross-functional teams. - Excellent problem-solving skills. - Committed to continuous improvements and open to experimenting with new methods and techniques for work processes.