Associate Director, Analytics and Data Strategy

Company Description

Merkle is a prominent data-driven, technology-enabled, worldwide performance marketing agency specializing in the delivery of distinctive, personalized customer experiences across platforms and devices. For over 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's expertise in data, technology, and analytics forms the foundation for its unrivalled skills in understanding consumer insights that drive people-oriented marketing strategies. Its consolidated capabilities in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With over 9,600 employees, Merkle is headquartered in Columbia, Maryland, and has over 50 additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit .

Job Description

Responsibilities:

• Reporting to the Director, you are an essential partner for the client and our teams by implementing conceptual data frameworks and developing marketing strategies
• Work with teams to create comprehensive measurement and analytics solutions for global clients, by incorporating a combination of quantitative analysis, analytical thinking and business context to develop audience insights, inform creative campaign planning, and define the measurement and testing optimization approach and the reporting strategy.
• Translate quantitative findings into relevant insights through strategic storytelling
• Present and articulate insights and strategies rooted in data for new business, contributing to the agency's growth
• Educate internal stakeholders on the importance of data strategy and its value to the organization, from one-on-one conversations with colleagues to planned informational sessions with cross-functional teams
• Manage efficient execution of projects, including the implementation of best practices
• Mentor and lead junior team members to leverage their existing skills and inspire growth, learning, and development

Qualifications

• 4+ years of experience in analytics and data strategy, or related measurement function
• Bachelor's degree in Statistics, Economics, Engineering, Mathematics, Science, or a related quantitative discipline, or in Business with demonstrated quantitative skills.
• Experienced in measurement and learning agendas, with experience in developing effective reporting, data visualization, experimental design, ad hoc analysis methods and selecting suitable KPIs and metrics.
• Practical experience in analyzing large data sets, using SQL and R, SAS, or Python to develop data-driven business insights and recommendations that help clients measure, optimize, and understand customer engagement.
• Ability to establish strong client and partner relationships, with an ability to articulate data-driven recommendations, findings, and all aspects of the measurement process.
• Comfortable in driving technical and business requirements based on data strategy recommendations and requirements.
• Data visualization experience with a keen focus on client-facing storytelling and explaining and promoting findings, insights, and recommendations from data analysis.
• Experience with statistical learning approaches (regression techniques, classification models, ensemble modeling, supervised and unsupervised learning)
• Experience with Salesforce is preferred.

You will be 100% remote, but you might be asked to attend in-person meetings or collaborations.

Additional Information

The expected range for this position is $94,000-$146,000. The actual salary will be based on various factors including relevant experience, knowledge, skills, and other factors allowed by law. Additionally, this position is eligible for discretionary incentive compensation. The company's incentive compensation plan is subject to change. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available.

For more information regarding Dentsu benefits, please visit dentsubenefitsplus.com

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About dentsu

Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Embracing a people-centered aspect to business transformation, Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and form society .

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating a space for growth, understanding, and learning so they can prosper. We incorporate diversity in our mindset, our solutions, and our teams to facilitate an inclusive, equitable, and culturally fluent environment. Establishing this culture within our teams makes us better collaborators with each other and our clients, resulting in better outcomes for all.

Dentsu (the "Company") is dedicated to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, based on age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state, or local laws, regulations, or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation entails a change in the way things are normally done to ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to participate in the application process, or to request or discuss an accommodation in connection with a job at the Company to which you are applying.