Senior Marketing Data Analyst (Remote - Worldwide)

Overview

Right Customer is a performance marketing studio that collaborates with subject-matter experts to devise, publicize, and provide online education to their audiences in constant niches like real estate investing, business, and personal finance. We are searching for a Marketing Data Analyst proficient in Python, MySQL, BigQuery, and data visualization. Your role will involve integrating and scrutinizing data from various sources, including digital advertising channels, CRM lead data, customer opt-ins, and purchasing data, with the aim of deriving actionable marketing insights.

Ideal Candidate

We are particularly interested in candidates who possess previous experience in sales and marketing data analysis. If you have had experience in a similar role where analysis of sales data, marketing data, or both was necessary to drive business strategy, you might be the individual we are seeking.

Requirements

Who You Are

• You possess comprehensive experience in Statistical Data Analysis and Data Analytics, capable of revealing meaningful insights from intricate data.
• You are proficient at Python programming and MySQL, enabling you to alter and analyze data effectively.
• You are well-informed about machine learning and data analysis, using these tools to extract valuable insights from vast datasets.
• You can simplify complex data insights into straightforward, actionable steps through your robust technical writing skills.
• You are familiar with digital advertising platforms like Facebook and Google, and have experience amalgamating data from CRM systems.
• You are comfortable managing vast datasets and have experience working with data platforms like BigQuery.
• You possess a sound knowledge of statistics, allowing you to interpret data and produce precise, insightful analyses.
• You have experience creating and maintaining data dashboards in Looker Studio, facilitating easy data visualization and analysis.
• You're capable of establishing automated data reports, ensuring easy access and understanding of data insights for the entire team.

What You'll Be Doing

• Design, construct, and oversee a centralized online database in BigQuery to house all client and marketing data.
• Combine datasets such as lead data from CRMs, digital advertising data, customer opt-ins, and purchasing data, to provide comprehensive insights.
• Execute advanced data analysis, modeling, and prediction using advertising data, CRM lead data, customer opt-ins, and purchasing data.
• Develop and utilize statistical models, including linear regression and predictive lead scoring, to analyze complex datasets.
• Employ machine learning techniques to enhance data analytics and acquire deeper insights.
• Prepare technical reports and present analytical findings in a clear, comprehensible manner to the team and stakeholders.
• Create and maintain data dashboards in Looker Studio for easy data visualization and analysis.

What Success Looks Like

30 Days

• Establish a comprehensive, organized online database in BigQuery to store all client and marketing data and integrate lead data from CRMs, digital advertising data, customer opt-ins, and purchasing data to offer meaningful insights that guide marketing decisions.
• Design and maintain data dashboards in Looker Studio for easy data visualization, analysis, and automated reporting.

60 Days

• Develop statistical models for data analysis, including linear regression modeling and predictive lead scoring, that effectively steer marketing actions.

90 Days

• Automate the generation of actionable insights and trends over time from data analysis to guide our marketing strategy.