Business Intelligence Analyst, Marketing (Remote from Mexico)

Company Description

Turnitin is your partner in fostering education with integrity. Turnitin’s originality checking and authorship investigation services uphold academic honor, encourage critical thinking, and assist students in enhancing their genuine writing. Turnitin equips instructors with the instruments to deter plagiarism, engage students in the writing process, and deliver personalized feedback. More than 30 million students at 15,000 institutions in 140 countries use Turnitin. Headquartered in Oakland, California, Turnitin also has international offices in Newcastle, U.K., Utrecht, Netherlands, Melbourne, Australia, Seoul, Korea, and various locations across Latin America.

We are seeking individuals who have a passion for education and technology, embrace collaborative and entrepreneurial spirit, and can contribute to our ongoing success and growth. In return, Turnitin offers an attractive benefits package and provides challenging and inspirational work.

Job Description

• Flexibility in working hours required
• Experience in Marketing Analytics needed
• Design cleansing experience is essential

Role Purpose

As part of the Revenue Operations team, the role of a Business Intelligence Analyst involves analyzing marketing metrics and aiding in the development of lead management processes. In this capacity, the Business Intelligence Analyst will assist various teams in understanding their reporting needs, the underlying data, and ways to transform that information into actionable insights via dashboards. The candidate will ensure that the instructions for the dashboards are well-documented and clear and then execute them using Tableau or other analytic tools like Google Analytics.

To thrive in this role, the Business Intelligence Analyst should be capable of analyzing and reporting on the performance of marketing campaigns and initiatives. They should possess a robust understanding of lead sources and their respective conversion rates and have experience in creating and implementing lead management processes that optimize the lead-to-opportunity conversion procedure and guarantee data accuracy and completeness. In addition, the Business Intelligence Analyst should be well-acquainted with key performance indicators for marketing and sales and be able to develop and track these metrics to gauge the effectiveness of marketing campaigns and lead management processes.

Position Responsibilities

• Business Intelligence Analysts will work with a sizeable volume of data, ensuring the dataset is ready for analysis through various data cleansing processes. They identify which data and metrics are relevant to the company's goals.
• The ideal candidate will assist in transitioning the Marketing Automation data set and will track, analyze and report on the performance of our marketing campaigns and initiatives, providing insights and recommendations to field marketers.
• Work in close collaboration with Business Systems and Sales Operations to enhance and optimize lead management processes from lead-to-opportunity conversion in Salesforce.
• Support the rollout and maintenance of marketing analytics platforms, verifying that information flows correctly and that integration connectors function properly.
• Work with business intelligence, field marketing, and other teams to establish data sources that meet marketing needs - identifying and advocating for process enhancements and industry best practices.
• Help define business processes that support data integrity and reporting.
• Handle questions and issues from current reporting users.

Qualifications

Key Skills and Experience

• 2-4 years experience in a business/data analyst or business intelligence position, ideally within the SaaS or Education Technology sector.
• Experience in marketing analytics, and a robust understanding of Marketing Automation platforms like HubSpot, Marketo, or Pardot.
• Proficiency in SQL, Tableau, Alteryx, AWS, or Snowflake, with a growth mindset to keep learning technology tools.
• Experience in preparing and presenting reports, forecasts, trends, and recommendations to the team and management.
• Proficiency in Google Analytics.
• Strong presentation skills, both in writing and speaking. Excellent proficiency in English communication.
• Self-starter passionate about solving complex problems and identifying trends and actionable insights independently.
• High attention to detail, and robust data & root cause analysis.
• A customer service orientation and substantial collaboration skills.
• A university degree is preferred
• Experience with Salesforce is a plus

Additional Information

Total Rewards @Turnitin
Turnitin upholds a Total Rewards package that is competitive within the local job market. While people often consider their Total Rewards financially — as regular pay plus bonus or commission, we deliver more than just these components. Apart from the intrinsic rewards of making a global impact in the lives of educators, administrators, learners, and researchers, and being part of a team that is free of politics and full of humble, inclusive and collaborative teammates, our extrinsic rewards include generous time off and health and wellness programs that offer choice, flexibility, and support for life's challenges. Additionally, in our Remote-First approach to collaboration, you can work in a way that best suits your style, whether remote, in one of our offices/leased spaces, or hybrid.

Our Mission is to ensure the integrity of global education and significantly improve learning outcomes.

Our Values are the backbone of everything we do.

• Customer Centric - We focus on educators and learners, which forms the core of everything we do.
• Passion for Learning - We actively seek out teammates who are constantly learning and growing and create a workplace environment that encourages them to do so.
• Integrity - Integrity is the cornerstone of Turnitin. It shapes our products, our treatment of each other, and our dealings with customers and suppliers.
• Action & Ownership - We lean towards action and empower teammates to make decisions.
• One Team - We aim to break down silos, collaborate effectively and celebrate each other's success.
• Global Mindset - We respect local cultures and embrace diversity around the world.