Manager of Business Intelligence, Marketing

Hello, Future Colleague! As a member of our team, you'll be part of an unstoppable group that prioritizes customers, approaches each day with enthusiasm, and consistently aims for excellent performance. We're transforming the way small businesses manage their teams and expand their ventures. For you, this means a common passion for innovation and making an impact on the people we serve. So, are you ready to join us in our mission to empower small businesses? As a team member, you will contribute significantly to our Marketing team by leading our marketing analytics efforts in this new role: Overall: You will collaborate with our CMO and their team to play a key role in shaping our marketing strategy in this high growth phase, while enhancing our marketing analytics efforts. Annual planning: Cooperate closely with the CMO on annual and quarterly predictions, budget planning, target/KPI setting, which includes tight collaboration with Finance, Data Engineering, Business Operations, and the rest of the Marketing team to ensure alignment with overall business objectives. Reporting and driving action: Take responsibility for and drive weekly, monthly, and quarterly reporting to team and executives, while aiding the team in understanding results and discovering insights. This could include leading regular performance status meetings, owning the floor, keeping the larger team on track, and driving accountability and action plans. Strategy and opportunity sizing: Conduct ad-hoc analytical projects to support strategic opportunities such as market mapping and quarterly initiatives, while proactively spotting the next big 1, 3, 5-year opportunity to suggest back to the business. Marketing attribution: Own and operationalize a marketing attribution framework for a growing team, including getting executive and finance agreement on attribution philosophy. Implement this by measuring the efficacy and performance of marketing channels (paid, organic, brand, email, chat, website (direct), social, etc). This includes liaising with our data, engineering, marketing, and Business Operations teams to assess and onboard the appropriate vendors and tools as well as daily management, i.e., ensuring accurate data flowing to and from our database. Strategic presentations: Prepare executive-level presentations that clearly and succinctly communicate and explain the overall health and success of our company's marketing efforts, from ad-hoc analytical projects to board presentations. People management: Manage and mentor our marketing analyst, providing guidance, feedback, and support in their professional development. As a team member, you are a standard setter, this means you possess: Five or more years of experience in marketing analytics or similar analytical roles, preferably in a B2B SaaS or technology-driven environment with SMB/consumer-facing products. Experience using paid marketing tools (e.g., Google Ads), marketing analytics, and tracking tools (e.g., Google Analytics, Google Tag Manager), search and SEO tools (e.g., GSC, SEMRush, Ahrefs), data visualization tools (e.g., Looker/Tableau) as well as experience with Excel/GSheets and SQL. Deep understanding of marketing attribution models (MTA, first/last click, MMM, incrementality testing), with 2+ years of hands-on experience in measuring the efficiency of marketing activities. Strong analytical and problem-solving skills with the ability to effectively convey complex analyses to a broad set of people from different teams and levels. Comfortable with building strategic decks, from formatting to storytelling with visuals and data, for an executive audience. Experience with A/B testing, analysis, and experiment design to optimize marketing performance. Product analytics experience or past working experience with product teams preferred. Strong understanding of marketing principles and strategies, including digital and offline marketing channels, and customer lifecycle management. Proven entrepreneurial and self-starter history with a high level of ownership: This is a new role; you won't have a playbook - you’ll get to build it! Outstanding communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams and present complex ideas in a clear and concise manner. Resourceful, fundamentally curious and relentless in understanding the “why”. Embody a sense of urgency in agreement with our value of “No Day Wasted”. A supporter of local businesses -- helping to build great products for them. What We Offer: Stock Options - Everyone is an Owner! Company matched RRSP of 4%. Comprehensive medical coverage for you and your eligible dependents - premiums 100% paid by the company! 20 days of accrued PTO, annual paid holidays and paid volunteer time off. Ongoing learning and development allowance. Paid parental leave. Flexible spending account (FSA) options. Top-of-the-line equipment and allowance for workspace setup. Work from home on Monday, Thursday & Friday. Meals provided at our dynamic workspaces. Team off-sites and monthly opportunities to engage with colleagues. What to Expect During the Interview Process: Meet the Talent Acquisition team Ivana L. Analytical exercise with the Business Operations team Zafer Z. & Humphrey S. Meet the Marketing & Finance/Data Teams Viv, Nick M. & Mihir K. Meet the Hiring Manager Candy L. Take part in a Case Read Out Have Professional Reference Checks Go through a Background Check + Offer Stage Welcome to the team! Diversity, Equity, and Inclusion at our company: At our company, we take pride in fostering an inclusive environment where every team member, regardless of gender, age, orientation, culture, or background, can be their authentic self. Diverse perspectives empower us to build the top-tier platform for small businesses and hourly shift workers. We recognise that experience comes in many forms, so if you think you’re close to what we’re looking for, but may not necessarily meet 100% of the qualifications, please feel free to apply. About Us Our mission is to make hourly work easier for local businesses and hourly workers. Our company currently serves more than 100,000 modest but mighty businesses with everything they need to manage their hourly teams: employee scheduling, time clocks, payroll, team communication, hiring, onboarding, and compliance. We do not refer to ourselves as “Human Capital Management”. We have created tools for the busiest businesses, so owners and employees can spend less time on trivial matters and focus on what truly matters. Our team brings small business expertise from Intuit, Square, OpenTable, Yelp, Gusto, and First Data. Our company is backed by leading venture investors Bain Capital Ventures, Baseline Ventures, Cowboy Ventures, Khosla Ventures, Plus Capital, and GGV Capital. At our company, we value our differences and encourage all to apply. We do not discriminate based on race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other protected class. We are proud to be an equal opportunity employer and participant in the U.S. Federal E-Verify program. Accommodations will be provided during the hiring process if needed. Please let us know if you need any accommodations within your application to ensure fair and equitable access throughout the recruitment and selection process. **Interview Recording Notice: By participating in interviews with our company, you consent to the use of Metaview, a recording and transcription tool, during the interview process. Please be aware that all interviews may be recorded and transcribed for the purpose of evaluating candidates and ensuring the quality of our recruitment process. If you do not consent to being recorded, please inform the Talent Team at the beginning of the consultation, and suitable arrangements will be made to accommodate your preference. Your privacy is important to us, and the recorded interviews will only be used for internal evaluation and assessment of candidates.