Senior Marketing Data Analyst (Remote - Argentina)

Overview

Right Customer is a performance marketing studio that collaborates with experts to design, market, and supply online education to their audiences in perennial sectors such as real estate investment, business, and personal finance. We are looking for a Marketing Data Analyst proficient in Python, MySQL, BigQuery, and Data Visualization. Your task will be to incorporate and examine data from a variety of sources, including digital advertising channels, CRM lead data, customer opt-ins, and purchasing data, to generate actionable marketing knowledge.

Requirements

Who You Are

• You have substantial experience in Statistical Data Analysis and Data Analytics, capable of discerning meaningful insights from intricate data.
• You are skilled in Python programming and MySQL, enabling you to manipulate and scrutinize data effectively.
• You are proficient in machine learning and data analysis, using these tools to glean valuable knowledge from extensive datasets.
• You can convert nuanced data insights into clear, actionable strategies through your robust technical writing skills.
• You're accustomed to digital advertising platforms like Facebook and Google, and have experience incorporating data from CRM systems.
• You are at ease handling voluminous datasets and have experience working with data platforms like BigQuery.
• You have a thorough understanding of statistics, allowing you to interpret data and generate precise, insightful analyses.
• You possess experience in designing and maintaining data dashboards in Looker Studio, enabling effortless data visualization and examination.
• You're competent to set up automated data reports, assuring easy access and understanding of data impressions for the entire team.

What You'll Be Doing

• Designing, constructing, and administrating a centralized online database in BigQuery to store all customer and marketing data.
• Integrating datasets like lead data from CRMs, digital advertising data, customer opt-ins, and purchasing data, to offer broad insights.
• Carrying out advanced data analysis, modeling, and forecasting using advertising data, CRM lead data, customer opt-ins, and purchasing data.
• Developing and employing statistical models, including linear regression and predictive lead scoring, to dissect complex datasets.
• Applying machine learning techniques to enhance data analytics and gain profound insights.
• Drafting technical reports and elucidating analytical results in a clear, comprehensible manner to the team and stakeholders.
• Creating and maintaining data dashboards in Looker Studio for easy data visualization and examination.

What Success Looks Like

30 Days

• Establish a thorough, organized online database in BigQuery to store all customer and marketing data and integrate lead data from CRMs, digital advertising data, customer opt-ins, and purchasing data to offer meaningful insights that direct marketing decisions.
• Create and maintain data dashboards in Looker Studio for easy data visualization, scrutiny, and automated reporting.

60 Days

• Construct statistical models for data analysis, including linear regression modeling and predictive lead scoring, that effectively guide marketing actions.

90 Days

• Automate the generation of actionable insights and trends over time from data analysis to inform our marketing strategy.