Senior Marketing Data Analyst (Remote - Pakistan)

Overview

Right Customer is a performance marketing studio that collaborates with experts in various fields to develop, promote, and distribute online education to their viewers in evergreen fields such as real estate investment, business, and personal finance. We are looking for a Marketing Data Analyst with skills in Python, MySQL, BigQuery, and Data Visualization. Your role will be to incorporate and examine data from diverse sources, encompassing digital advertising channels, CRM lead data, customer opt-ins, and buying data, to draw out valuable marketing insights.

Requirements

Who You Are

• You have sturdy experience in Statistical Data Analysis and Data Analytics, capable of drawing meaningful insights from intricate data.
• You are skillful in Python programming and MySQL, which empowers you to handle and examine data effectively.
• You are knowledgeable in machine learning and data analysis, applying these tools to derive worthwhile insights from sizeable datasets.
• You can convey complex data insights into simple, actionable steps through your excellent technical writing abilities.
• You are acquainted with digital advertising platforms like Facebook and Google, and have the experience of incorporating data from CRM systems.
• You are comfortable dealing with large datasets and have experience working with data platforms like BigQuery.
• You have a strong understanding of statistics, which enables you to interpret data and produce precise, insightful analyses.
• You have experience in creating and maintaining data dashboards in Looker Studio, aiding in easy data visualization and analysis.
• You are capable of setting up automated data reports, guaranteeing easy accessibility and understanding of data insights for the whole team.

What You'll Be Doing

• Design, develop, and manage a centralized online database in BigQuery to contain all client and marketing data.
• Integrate datasets such as lead data from CRMs, digital advertising data, customer opt-ins, and purchasing data, to provide wide-ranging insights.
• Carry out advanced data analysis, modeling, and prediction using advertising data, CRM lead data, customer opt-ins, and purchasing data.
• Create and employ statistical models, including linear regression and predictive lead scoring, to analyze intricate datasets.
• Apply machine learning methods to amplify data analytics and attain deeper insights.
• Prepare technical reports and present analytical findings in a clear, comprehensible manner to the team and stakeholders.
• Create and maintain data dashboards in Looker Studio for easy data visualization and analysis.

What Success Looks Like

30 Days

• Establish a comprehensive, organized online database in BigQuery to store all client and marketing data and incorporate lead data from CRMs, digital advertising data, customer opt-ins, and purchasing data to provide valuable insights that guide marketing decisions.
• Create and maintain data dashboards in Looker Studio for easy data visualization, analysis, and automated reporting.

60 Days

• Develop statistical models for data analysis, including linear regression modeling and predictive lead scoring, that effectively guide marketing actions.

90 Days

• Automate the generation of actionable insights and trends over time from data analysis to guide our marketing strategy.