VP, Data Science & Analytics - CRM

Company Description

Hello! We are Razorfish. Since the dawn of the internet, we have been leading the marketing industry with our digital expertise. However, in 2020 we underwent a complete overhaul. What has changed? It begins with people - weird, wonderful, multifaceted individuals with diverse backgrounds in strategy, creativity, and technology. Despite our differences, we all share one common trait. We believe that our differences are our strength. Therefore, we encourage inclusivity, challenge conventions, and welcome new viewpoints to inspire novel ideas. We believe that by understanding and embracing what makes us different, we can create unforgettable experiences that enrich lives. Join us at .

Job Description

The ideal candidate will work closely with our client's analytics, marketing, content, and consumer research teams. They're solution-oriented and have both a wide and in-depth knowledge of most digital channels. The VP, Analytics candidate possesses excellent communication skills and can lead a talented team of analytic associates in the delivery of our products and services.

Data Strategy

• Knows how to tackle complex problems by outlining various approaches to the challenges. They can structure the approach from a cost/benefit perspective and confidently lead a team through execution.
• Regarded as a "thought leader" within the Data team and the broader region for strategic insights and their ability to apply insights to different client situations.
• Recognized as an expert in multiple areas and can train other team members in these areas.
• Able to independently align internal and external stakeholders to drive strategy and achieve specific business goals.

Communication Skills

• Adept at assessing and resolving issues, identifying and reacting to client and internal needs, and opportunities.
• Leads client presentations, transforming them into constructive dialogues that promote discussions on improvements/new approaches focusing on additional opportunities.
• Able to tailor presentations to suit the audience.
• Efficient at leading work sessions and meetings even with less structured agendas.
• Helps others assume leadership roles.
• Oversees others in organizing and preparing well-written documents.
• Connects key insights and communicates an effective story demonstrating the main learnings using clear, concise writing.
• Adjusts the depth or breadth of expertise shown according to the audience's needs.
• Takes full ownership of creating templates for the best-in-class delivery of analytical outputs.

Client Engagement

• Is visible to senior external clients and is a trusted advisor to middle-level client management.
• Identifies the key issues facing the client and develops recommended approaches.
• Eagerly reaches out to develop new business partnerships.
• Capable of leading the development of a broad client strategic agenda.
• Keeps track of and can demonstrate value generated by the data team.
• Focuses on increasing client's business share and profitability.
• Proactively engages senior client team to inform them about industry and client-specific strategic issues.
• Is sought after by all clients as an expert on industry and client-specific strategic issues.
• Understands key levers that can improve client business.

Tools & Techniques

• Recommends and understands various applicable data tools, martech/adtech platforms, and cloud solutions to identify and address both internal and external strategic needs.
• Understands the needs and applications of advanced analytical methods and works with Data Science/Engineering/Instrumentation SMEs to ensure the correct planning and execution of projects.
• Identifies and evaluates potential vendors and introduces vendors within our capability.

Analytics

• Planning and Implementation
  • Understands potential investments needed or organizational relationships that need to be prioritized to deliver against a data maturity model.
  • Can get necessary buy-in from stakeholders to measure cross-channel performance effectively.
  • Able to lead requirement gathering workshops with clients and other disciplines.
• Insight Generation
  • Able to offer holistic recommendations to clients based on experience to ensure that suggestions for maturity are comprehensive and future-focused.
  • Shows the ability to develop models that prove the business value of analytical findings.
  • Maintains high analytical expectations across the team.

Qualifications

• 10-12 years of CRM data and analytics experience.
• Successfully led large-scale and complex marketing analytics engagements.
• Mastered the digital analytics space and developed new opportunities.
• Experience working with quantitative and qualitative research data, including social listening.
• Has demonstrated thought leadership within their organization by becoming a subject matter expert within an analytics environment.
• Has strong communication skills and can explain complex concepts to diverse audiences.
• Ability to translate findings/results into clear, actionable, and executable insights.
• Exceptional communication and presentation skills - strong business development skills are a plus.

Additional Information

Our people are our power! To achieve great things, we provide powerful resources. Our leading wellness and benefits offerings include:

• 12 weeks or more of paid Family Care for parents and caregivers.
• Financial assistance and support for Adoption, Surrogacy, and Fertility.
• Financial support for pet adoption.
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to assist you in investing in your future and maintaining work/life balance.
• Tuition Assistance.
• Paid time off, including Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holidays and Identity Days, and more.
• Matching Gifts programs.
• Flexible working arrangements.
• The 'Work Your World' Program which allows employees to work from any Publicis Groupe office for up to 6 weeks a year (eligibility is based upon criteria).
• Business Resource Groups that support multiple affinities and alliances.