Associate Manager, Business Intelligence

Why Birdeye?

In the past, local businesses were able to attract customers through advertising and word of mouth. But times have changed. Nowadays, consumers decide where to invest their cash based on a company's online reputation and digital presence. Today's businesses are required to provide remarkable experiences that generate loyal, repeat customers and need a platform that can do this on a large scale. The intricacy and inefficiency of multiple applications for managing and optimizing their marketing and customer relations often vex local businesses. They're kept from obtaining comprehensive customer understandings and acting on these insights in real time due to the fragmentation of point solutions.

Birdeye resolves this issue with its comprehensive reputation and customer experience platform. Over 100,000 local businesses and brands leverage Birdeye to be discovered online with local listings and reviews, interact with consumers via webchat, text, and social media messages, collect virtual payments as well as gain insights to enrich the customer experience using survey, ticketing, and benchmarking tools.

Birdeye is the leading all-in-one platform trusted by more than 100,000 businesses of all sizes to manage online reputation, engage with customers, and generate insights. Founded in 2012 by Naveen (the 2021 EY Entrepreneur of the Year) and Neeraj Gupta, Birdeye is situated in Palo Alto, CA, and is backed by investors Marc Benioff, Jerry Yang, and Accel-KKR. Discover more at birdeye.com.

What You’ll Do

Birdeye is seeking an ambitious business insights professional who will play a vital role in reporting and forecasting business activities, in addition to providing crucial analytics to support Birdeye’s global marketing organization. The role will involve collecting, verifying, analyzing, and communicating operational data to guide vital business decisions, and striving to enhance efficiencies within the expanding marketing team. The successful candidate is expected to collaborate closely with our international marketing leaders hence, he or she will be required to work during US working hours.

Responsibilities

• The incumbent will research all potential demand sources and generate insights for teams to act upon.
• The Business Intelligence Analyst should have exceptional business insight and be capable of discussing the company's strategy intelligently and aid us to achieve operational excellence.
• Monitor and manage key revenue and marketing funnel metrics to optimize marketing expenditure & revenue growth.
• Identify potential issues in the marketing funnel actively and cooperate with marketing and sales leaders to create strategies.
• Address areas for improvement in marketing procedures, data collection, and analytical models proactively.
• Create predictive models that campaign managers can use to calculate Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC), and payback period.
• Maintain marketing reports and use our data to share performance, areas for improvement, and shared successes or failures.
• Participate in crafting dashboards that transform voluminous datasets into insights that the marketing team can use for both proactive and reactive purposes.
• Provide ad-hoc intelligence and recommendations with insight to leaders when needed.

Requirements

• 3-5+ years of experience in Business Insights, Marketing Operations, or Analytics with the capability to easily manipulate and merge massive data volumes from various Marketing data sources.
• Familiarity with several marketing attribution techniques.
• Knowledge of SFDC, and other similar marketing technologies.
• Experience with Python, SQL, Data Visualization (Tableau, Power BI) and machine learning is a big plus.
• Experience with SaaS, B2B, particularly in a US-based multi-national is a big plus.
• Self-driven individual who is always seeking opportunities to optimize processes.
• Excellent communication skills and the ability to communicate data-driven narratives to audiences of all levels.
• Results-oriented, resourceful, inventive, careful, and well-organized.
• BA or BS in a quantitative field (Business Administration, Marketing, Economics, Mathematics, Actuarial Science, Management Science, Finance, etc.)
• Ability to perform exceptionally in a fast-paced, high-growth, deadline-driven workplace.
• Positive, can-do attitude.
• Thorough attention to detail.

Why You’ll Join Us

At Birdeye, we aim to innovate and be the top product in our category. This involves continually improving to provide significant results for ourselves and our customers. Our quality is world-class. We deliver on our commitments and are not afraid to roll up our sleeves and get to work.

Working at Birdeye means becoming part of a close-knit community that supports your success and celebrates your victories! We find strength in diversity and inclusion, actively seeking diverse viewpoints and encouraging everyone to be their authentic self at all times.