Econometrics Data Analyst

Company Description

Digitas is a Connected Marketing agency, founded on the belief that there are better ways for brands to connect with people. We harness extensive data, technology, creativity, media, and strategic capabilities to deliver Media-Fueled Creativity through connected Solutions. These solutions encompass Connected Campaigns, Social Marketing, Brand Experience, CRM & Loyalty, and Marketing Transformation. A leader in Gartner's Magic Quadrant for Global Marketing Agencies for six consecutive years, Digitas serves the world's leading brands via a global network of more than 4,000 employees across over 30 countries and 50 offices. For more information visit .

Job Description

The Data Analyst will primarily be responsible for helping build statistical/econometric models to explain and predict client business KPIs for business planning purposes (i.e., media mix, forecasting, and budget setting). However, they will also assist in other data-related projects (e.g., reporting/dashboarding). Some of their responsibilities will include:

• Validating business objectives with clients
• Project Management
• Cleaning data, constructing and maintaining data sets for the models
• Collaborating with the technical team to build models and running model iterations – deciding which variables to include, exclude, etc.
• Monitoring model quality 
• Developing forecasts from models 
• Identifying insights and findings from models and aiding in developing client communications
• Helping construct and maintain scenario planning tools, including custom optimization tools that are informed by the models, and running scenarios. Other responsibilities include reporting & data organization, and execution and synthesis of client learning agenda measurement. 

Requirements

• Experience with AAI modeling tools (e.g., SAS, R, Python, etc.)
• Experience with BI tools (SQL, PowerBI, Data Studio, Tableau, etc.)
• Proficient in English
• 2-4 years of experience

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