[Hiring] Director of Demand Generation @sagansystems

Join Gladly as a Remote Director of Demand Generation

Date: June 20, 2024

Location: USA

Salary: $159,000 - $220,000 per annum OTE (base + variable), equity, and benefits

About Gladly

Gladly is a pioneering customer service software designed around people, not tickets. We leverage AI to deliver exceptionally personal customer service at scale, empowering consumers and turning customer service agents into heroes through enhanced productivity. Our comprehensive, multi-channel approach integrates voice, email, SMS, chat, social messaging, and self-service, ensuring that companies can maintain continuous, lifelong conversations with their customers. Our esteemed clientele includes popular brands like Allbirds, Bombas, Crate & Barrel, Ulta Beauty, and Warby Parker.

Our team at Gladly thrives due to our people, growth opportunities, dedication to DEIB, and a collaborative culture.

Position Overview: Director of Demand Generation

We are seeking a highly driven Director of Demand Generation to join Gladly. As a key player in our revenue growth strategy, you will report directly to the VP of Growth Marketing. You will lead a team of digital marketers, event marketers, and campaign managers, responsible for generating 55% of our new business pipeline while maintaining a low mCAC.

Your role will encompass creating impactful campaigns that yield measurable results, driving opportunities and revenue across our Mid-market and Enterprise segments. Collaboration with Sales, Sales Development, RevOps, and other marketing factions is crucial to ensuring our collective efforts yield substantial business outcomes.

Core Responsibilities

• Revenue Generation: Develop and execute demand generation strategies that significantly contribute to Gladly’s revenue goals, ensuring high ROI on all campaigns.
• Team Leadership: Lead and mentor a high-performing team of digital marketers, event marketers, and campaign managers, fostering a culture of excellence and accountability.
• Strategic Collaboration: Partner with Sales, Sales Development, and marketing teams to align and maximize the impact of demand generation efforts.
• Multi-Channel Optimization: Manage and optimize campaigns across various channels, including ads, content syndication, webinars, virtual events, physical events, direct mail, and email marketing, focusing on driving revenue and improving ROI.
• Event Management: Oversee the planning and execution of our annual user conference, Gladly Connect Live, ensuring it drives significant business opportunities and strengthens customer relationships.
• Budget Management: Manage and achieve ROI for a $3M+ annual budget.

Qualifications

• Experience: 7-9 years in marketing leadership roles, with a proven track record in profitable revenue growth.
• Results-Driven: Highly focused on achieving revenue targets and maximizing ROI, with a strong background in data-driven marketing and performance optimization.
• Technical Expertise: Proficient in marketing operations, attribution, and reporting using Salesforce, Marketo, and other leading marketing technologies.
• Budget Management: Proven ability to manage multi-million dollar budgets and return investments at 1.5-2x.
• ABM Proficiency: Deep experience with Account-Based Marketing (ABM) best practices and the common channels used, including direct mail, email marketing, content syndication, physical and virtual events, and webinars.
• Communication: Exceptional communication and collaboration skills, with the ability to present ideas clearly and persuasively and work effectively across teams.

Compensation

Salary: $159,000 - $220,000 per annum OTE (base + variable), equity, and benefits

For cash compensation, we set standard ranges for all U.S.-based roles based on function, level, and geographic location, benchmarked against similar stage growth companies. In compliance with local legislation and to provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Final offer amounts are determined by multiple factors, including geographic location as well as candidate experience and expertise, and may vary from the amounts listed above.

Life at Gladly

Our company ethos prioritizes