Lead ABM Manager

Clari’s Revenue Platform delivers unparalleled forecasting accuracy and visibility, making it easier for sales teams to gauge revenue performance from the sales rep level all the way to the boardroom. Our platform provides insights that help companies answer whether they will meet, beat, or miss sales goals, effectively identifying revenue leaks. Top global companies like Okta, Adobe, Workday, and Zoom rely on Clari to achieve revenue precision. We cherish our customers' accolades, which inspire us to help them continue achieving excellence. Are you ready to join us in realizing the next generation of revenue excellence?

About the Team

The Clari revenue marketing team is tasked with driving global pipeline creation and acceleration through strategic campaigns, tailored programs, innovative digital marketing, and impactful events directly supporting revenue goals. Our team collaborates with product, sales, and customer success teams to customize programs for our accounts, ensuring consistent growth and success in all markets.

About the Role

As the Lead ABM Manager, you will design and execute data-driven ABM campaigns targeting high-value accounts globally. This role emphasizes engaging prospects and customers through personalized marketing strategies to drive pipeline growth and revenue generation. You will orchestrate one-to-few and one-to-many campaigns, working closely with cross-functional teams such as product marketing, sales, and revenue development representatives (RDRs) to ensure seamless execution and measurable outcomes.

This role is ideal for a marketing expert thriving in B2B SaaS environments, with a proven track record in creating and managing successful ABM strategies. If you are passionate about building relationships, scaling ABM programs, and using data to drive business results, this role offers the opportunity to make a significant impact on Clari’s continued success.

This is a fully remote opportunity that can be performed from any location in the United States.

Responsibilities

• Develop and implement targeted ABM strategies to drive engagement, pipeline, and bookings for key accounts using both acquisition and expansion approaches.
• Identify and prioritize target accounts in collaboration with sales and marketing, tailoring campaigns across one-to-few and one-to-many frameworks.
• Lead the execution of integrated, multi-channel campaigns across email, digital ads, webinars, and content syndication, partnering with our regional marketing and events teams.
• Collaborate with cross-functional teams to create compelling, account-specific content, assets, and creative designs that resonate with key personas, including revenue operations leaders, sales leadership, and C-level executives.
• Align closely with sales teams to ensure consistent messaging, build effective sales enablement materials, and track the progression of accounts through the funnel.
• Own ABM performance reporting by monitoring KPIs such as engagement, pipeline generation, deal velocity, and revenue impact, with continuous optimization to improve results.
• Leverage ABM platforms (6Sense/RollWorks), marketing automation, and CRM tools (Marketo, Salesforce) to track campaign success, provide insights, and iterate on strategies.
• Stay ahead of industry trends and emerging ABM technologies to refine and enhance the ABM playbook.

Qualifications

• 7+ years of experience in account-based marketing, demand generation, or closely related fields within B2B SaaS or tech marketing.
• Deep understanding of ABM strategies and tactics, with expertise in managing personalized campaigns across multiple channels.
• Proven track record of meeting or exceeding pipeline and revenue goals through targeted account-based campaigns.
• Excellent written and verbal communication skills in creating campaign materials, including landing pages and ad copywriting.
• Strong ability to collaborate across departments, especially with sales teams, to align strategies and ensure account progression.
• Excellent project management skills with the ability to manage multiple priorities, tight deadlines, and complex campaigns.
• Experience working with ABM platforms (e.g., 6Sense, RollWorks), marketing automation tools (e.g., Marketo), and CRM systems (e.g., Salesforce).
• Highly data-driven and detail-oriented, with the ability to interpret campaign performance metrics and optimize accordingly.

Perks & Benefits @ Clari

• Remote-first with opportunities to work and celebrate in person.
• Medical, dental, vision, short & long-term disability, life insurance, and EAP.
• Mental health support provided by Modern Health.