Senior Insight Analyst - Customer Value

Company Description

We're ASOS. We combine our passion for fashion with our interest in cutting-edge technology, but our main focus is on bringing out the best in you.

We are here to give people the confidence to be whoever they want, and that applies to our team too. At ASOS, you can be yourself without judgment, and channel your creativity into a platform used by millions.

Through our , we promote diversity, equity and inclusion in every aspect of ASOS, ensuring that every ASOS employee can be their authentic self at work. Our people are encouraged to be whoever they want to be, because we believe those who bring their authentic selves to work, perform at their best.

Job Description

About the Role

As the Senior Insight Analyst – Customer Value, you will be responsible for unveiling insight related to our customers and their behaviour. You will focus on increasing total customer value by monitoring and reporting on customer health, shaping actions to drive frequency and spend, and building propensity models to predict customer behaviour.

What You'll Be Doing

• trueMonitor and analyze customer health KPIs to reveal opportunities and risks.
• Work with customer leadership to define actions aimed at increasing customer value through retention and spend, setting related measurement activities.

• Manage ASOS’ customer value segmentation, and assess the effectiveness of actions aimed at migrating customers to favourable segments.
• Understand different customer behaviours through analytics and build statistical models for segmentation and propensity analysis.
• Advocate a test and learn approach within the customer team, helping establish testing roadmaps, structure tests, and derive insights and recommendations from results.
• Constantly bring fresh ideas and actively push for change, grounded on your findings regarding business issues, analytics approaches, datasets and work methods.

• Respond to impromptu data requests as required, while endorsing self-service within the business as much as possible.

Qualifications

Who We’d Like to Meet

• Experience in Customer Insight, Loyalty or CRM roles, providing insight that informs commercial decisions.
• Proficiency and regular use of SQL are essential.
• Knowledge of programming languages (Python, R) and visualization tools.

• A robust analytical approach with advanced knowledge of Excel and PowerPoint.
• A proactive and adaptable outlook.
• Quality, precision, and meticulous attention to detail are crucial.

Additional Information

What’s in it for you?

• Employee discount (welcome ASOS discount!)
• ASOS Develops (personal development opportunities throughout the business)
• Employee sample sales
• Access to a vast range of LinkedIn learning resources
• 25 days paid annual leave + an extra celebration day
• Discretionary performance-related bonus scheme
• Private medical care scheme
• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits.