Senior Marketing Data Analyst (Remote - Ukraine)

Overview

Right Customer is a performance marketing studio that collaborates with experts in various fields to create, promote, and provide online education to their audiences in evergreen niches such as real estate investing, business, and personal finance. We're in search of a Marketing Data Analyst skilled in Python, MySQL, BigQuery, and Data Visualization. Your task involves integrating and evaluating data from myriad sources, including digital advertising channels, CRM lead data, customer opt-ins, and purchasing data, to yield actionable marketing insights.

Requirements

Who You Are

• You possess considerable experience in Statistical Data Analysis and Data Analytics, able to reveal significant insights from complex data.
• You have expertise in Python programming and MySQL, which empowers you to manipulate and examine data effectively.
• You are proficient in machine learning and data analysis, employing these tools to extract valuable insights from extensive datasets.
• You can communicate complex data insights clearly and concisely through your exceptional technical writing skills.
• You are familiar with digital advertising platforms like Facebook and Google, and have experience in integrating data from CRM systems.
• You have the comfort level to deal with vast datasets and have experience working with data platforms such as BigQuery.
• You have a strong understanding of statistics, which enables you to interpret data and produce precise, insightful analyses.
• You have prior experience in creating and managing data dashboards in Looker Studio, enabling easy data visualization and analysis.
• You are capable of setting up automated data reports to simplify access and understanding of data insights for the entire team.

What You'll Be Doing

• Designing, building, and managing a centralized online database in BigQuery to aggregate all client and marketing data.
• Integrating datasets like lead data from CRMs, digital advertising data, customer opt-ins, and purchasing data to offer comprehensive insights.
• Conducting advanced data analysis, modeling, and prediction using advertising data, CRM lead data, customer opt-ins, and purchasing data.
• Developing and using statistical models, including linear regression and predictive lead scoring, to analyze complex datasets.
• Applying machine learning techniques to enhance data analytics and obtain deeper insights.
• Preparing technical reports and presenting analytical findings to the team and stakeholders in a clear, understandable manner.
• Maintaining data dashboards in Looker Studio for easy data visualization and analysis.

What Success Looks Like

30 Days

• Establishing an organized, extensive online data base in BigQuery to store all client and marketing data. Also, integrating lead data from CRMs, digital advertising data, customer opt-ins, and purchasing data to provide meaningful insights for marketing decisions.
• Creating and maintaining data dashboards in Looker Studio for easy data visualization, analysis, and automated reporting.

60 Days

• Developing statistical models for data analysis, such as linear regression modeling and predictive lead scoring, to effectively guide marketing actions.

90 Days

• Automating the generation of actionable insights and trends over time from data analysis to inform our marketing strategy.