Business Intelligence Analyst, Marketing (Remote in Colombia)

Company Description

Turnitin is your partner in education with integrity. Turnitin's originality checking and authorship investigation services ensure academic integrity, promote critical thinking, and help students improve their authentic writing. Turnitin provides instructors with the tools to prevent plagiarism, engage students in the writing process, and provide personalized feedback. Turnitin is used by over 30 million students at 15,000 institutions in 140 countries. The company is based in Oakland, California, and has international offices in Newcastle, U.K, Utrecht, Netherlands, Melbourne, Australia, Seoul, Korea, and throughout Latin America.

We are looking for individuals who are passionate about education and technology, are collaborative, entrepreneurial, and can contribute to our ongoing success and growth. In return, Turnitin offers a comprehensive benefits package and a challenging and inspiring work environment.

Job Description

• Flexible working hours required
• Experience in Marketing Analytics required
• Design cleansing experience is essential

Role Purpose

As a member of the Revenue Operations team, the Business Intelligence Analyst will be responsible for analyzing marketing metrics and contributing to the development of lead management processes.

In this role, the Business Intelligence Analyst will assist various teams in understanding their reporting needs, the underlying data, and how to convert that information into actionable insights through dashboards. The candidate will be responsible for ensuring that the dashboard instructions are clear and documented and then implementing them using Tableau or other analytics tools like Google Analytics.

To succeed in this role, the Business Intelligence Analyst should be able to analyze and report on the performance of marketing campaigns and initiatives. They should have a thorough understanding of lead sources and their respective conversion rates and experience in developing and implementing lead management processes. These processes have to optimize the conversion from lead to opportunity, ensure data accuracy and completeness. Moreover, the Business Intelligence Analyst must be familiar with key performance indicators for marketing and sales and should be capable of developing and tracking these metrics to measure the effectiveness of marketing campaigns and lead management processes.

Job Responsibilities

• The Business Intelligence Analyst will work with large volumes of data to ensure that the dataset is ready for analysis through data cleansing. They will identify which data and metrics are relevant to the company's objectives.
• The ideal candidate will assist in transitioning the Marketing Automation dataset, track, analyze, and report on the performance of our marketing campaigns and initiatives, and offer insights and recommendations to field marketers.
• Work closely with Business Systems and Sales Operations to improve lead management processes from lead to opportunity conversion in Salesforce.
• Support the rollout and maintenance of marketing analytics platforms, verifying that information flows correctly and ensuring integration connectors work properly.
• Collaborate with business intelligence, field marketing, and other teams to establish data sources that meet marketing needs - identify and advocate for process improvements and industry best practices.
• Help define business processes that support data integrity and reporting.
• Manage questions and issues from current reporting users.

Qualifications

Key Skills and Experience

• 2-4 years of experience in a business/data analyst, business intelligence position in the SaaS or Education Technology sector.
• Experience in marketing analytics and a solid understanding of Marketing Automation platforms like HubSpot, Marketo, or Pardot.
• Proficient with SQL, Tableau, Alteryx, AWS, or Snowflake, with a mindset geared towards continual learning of technology tools.
• Experience preparing and presenting reports, forecasts, trends, and recommendations to the team and senior management.
• Proficient in Google Analytics.
• Excellent presentation skills, both written and oral, with exceptional English communication skills.
• A self-starter with a passion for solving complex problems and independently identifying trends and actionable insights.
• High attention to detail and excellent data & root cause analysis skills.
• A customer service orientation and strong collaboration skills.
• University degree preferred
• Experience with Salesforce would be beneficial

Additional Information

Total Rewards @ Turnitin
Turnitin offers a Total Rewards package that is competitive within the local job market. While many people think of their Total Rewards package as what they earn monetarily - regular pay plus bonus or commission, it's more than that at Turnitin. In addition to the gratification of making a difference in the lives of educators, administrators, learners, and researchers worldwide, and the enjoyment of working in an environment free of politics and full of inclusive, collaborative teammates, we also offer generous time off and health and wellness programs. Our Remote-First approach to collaboration allows you to work in a way that suits your lifestyle - be it remotely, in one of our offices/rented spaces, or a combination of both.

Our Mission is to ensure the integrity of global education and meaningfully improve learning outcomes.

Our Values reflect everything we do.

• Customer Centric - We put educators and learners at the heart of everything we do, ensuring our mission of ensuring integrity and improving learning outcomes.
• A Passion for Learning - We look for team members who are continuously growing and learning and foster a workplace that enables them to do so.
• Integrity - We believe integrity is the core of Turnitin. It influences our products, how we interact with each other, and how we work with our customers and vendors.
• Action & Ownership - We have a tendency towards action and empower team members to make decisions.
• One Team - We strive to break down silos, work collaboratively, and celebrate each other's successes.
• Global Mindset - We respect local cultures and embrace diversity.