CRM Data Analyst

Company Description

Publicis Sapient is a digital transformation partner that assists established enterprises in reaching their future, digitally-sophisticated state, both in their work practices and customer service. We unlock value using a start-up mentality and contemporary methods, integrating strategy, consultancy and customer experience with agile engineering and creative problem-solving. Driven by our fundamental values and our objective of helping people succeed in the brave pursuit of the next frontier, our workforce of over 20,000 people in 53 offices worldwide meld their experience across technology, data sciences, consulting, and customer obsession to fast-track our clients' businesses by designing the products and services their customers truly value.

Job Description

CRM Data Analyst | Job description

Main Tasks and activities

• Performance analysis of digital and CRM campaigns, emphasizing lead management and conversion KPIs;
• Customer base analysis, applying behavioural scores and business-driven indices to guide strategic decisions;
• Gather data from internal and external sources, arrange and structure it to clean databases, rectifying any data collection and storage system exploits;
• Prepare reports and documents of analysis outcomes to be presented to internal stakeholders.

Qualifications

Required Skills

• Strong math and analytical skills.
• Excel proficiency and/or other data modelling application expertise.
• SQL basics or similar experience in analyzing large datasets is mandatory.
• Office suite expertise (Excel specifically).
• Enthusiastic about data mining, identifying patterns and potential anomalies, and addressing them.
• Substantial working experience with software like Power BI, Tableau, or Qlik.
• Aptitude to work within a intricate and fluid, fast-paced, challenging work setting;
• Capability to prosper in a dynamic and often vague environment, operating independently and in collaboration with cross-functional teams;
• Highly effective communication skills (verbal and written).
• At least 2 years of experience in other CRM or Automotive projects/firms.
• Professional level Italian and English skills

Nice to have but not required:

• Experience in data cleaning and preparation () is a plus
• Python or another programming language skills is an advantage.